{"id":4507,"date":"2023-03-16T04:13:45","date_gmt":"2023-03-16T04:13:45","guid":{"rendered":"https:\/\/tuyendung.topcv.vn\/bai-viet\/?p=4507"},"modified":"2024-05-09T07:28:26","modified_gmt":"2024-05-09T07:28:26","slug":"xay-dung-thuong-hieu-tuyen-dung","status":"publish","type":"post","link":"https:\/\/tuyendung.topcv.vn\/bai-viet\/xay-dung-thuong-hieu-tuyen-dung\/","title":{"rendered":"V\u00ec sao c\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng?\u00a0"},"content":{"rendered":"\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng \u0111\u00e3 v\u00e0 \u0111ang l\u00e0 xu h\u01b0\u1edbng to\u00e0n c\u1ea7u trong chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p d\u1ed3n t\u00e2m d\u1ed3n s\u1ee9c th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c vi\u1ec7c n\u00e0y. Tham b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a tuyendung.topcv.vn<\/strong><\/a> \u0111\u1ec3 c\u00f3 nh\u1eefng th\u00f4ng tin ch\u00ednh x\u00e1c nh\u1ea5t!<\/p>\n\n\n\n

V\u00ec sao c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng?<\/strong><\/h2>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng (employer branding) l\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a 1 doanh nghi\u1ec7p, c\u00f4ng ty hay t\u1ed5 ch\u1ee9c truy\u1ec1n t\u1ea3i \u0111\u1ebfn \u1ee9ng vi\u00ean c\u0169ng nh\u01b0 nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i. M\u1ee5c \u0111\u00edch c\u1ee7a Employer Branding l\u00e0 gi\u00fap doanh nghi\u1ec7p tr\u1edf n\u00ean n\u1ed5i b\u1eadt, kh\u00e1c bi\u1ec7t h\u01a1n so v\u1edbi nh\u1eefng n\u01a1i kh\u00e1c. <\/p>\n\n\n\n

Doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng uy t\u00edn s\u1ebd thu h\u00fat nh\u00e2n t\u00e0i. \u0110\u1ed3ng th\u1eddi, l\u00e0 n\u01a1i m\u00e0 nh\u1eefng \u1ee9ng c\u1eed vi\u00ean khao kh\u00e1t gia nh\u1eadp khi t\u00ecm ki\u1ebfm vi\u1ec7c l\u00e0m. B\u00ean c\u1ea1nh \u0111\u00f3, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng s\u1ebd gi\u00fap n\u00e2ng t\u1ea7m doanh nghi\u1ec7p l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi.<\/p>\n\n\n\n

N\u00e2ng cao hi\u1ec7u qu\u1ea3 tuy\u1ec3n d\u1ee5ng<\/strong><\/h3>\n\n\n\n

C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean m\u00e0 b\u1ea5t c\u1ee9 \u0111\u01a1n v\u1ecb n\u00e0o c\u0169ng c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u00f3 l\u00e0 mu\u1ed1n s\u1edf h\u1eefu nhi\u1ec1u nh\u00e2n t\u00e0i doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng nh\u00e2n vi\u00ean \u01b0u t\u00fa khi t\u00ecm vi\u1ec7c \u0111\u1ec1u c\u00f3 nhu c\u1ea7u ri\u00eang t\u01b0\u01a1ng x\u1ee9ng v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd. V\u00ec v\u1eady, tr\u01b0\u1edbc khi \u1ee9ng tuy\u1ec3n h\u1ecd s\u1ebd t\u00ecm hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng ty \u0111\u1ec3 c\u00e2n nh\u1eafc c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c v\u00e0 v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng. <\/p>\n\n\n

\n
\"xay-dung-thuong-hieu-tuyen-dung-1\"
X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng mang l\u1ea1i nhi\u1ec1u \u01b0u th\u1ebf cho doanh nghi\u1ec7p<\/figcaption><\/figure><\/div>\n\n\n

Gi\u1ea3m thi\u1ec3u chi ph\u00ed tuy\u1ec3n d\u1ee5ng<\/strong><\/h3>\n\n\n\n

Khi doanh nghi\u1ec7p \u0111\u00e3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng s\u1ebd kh\u00f4ng ti\u00eau t\u1ed1n qu\u00e1 nhi\u1ec1u ti\u1ec1n, nh\u00e2n l\u1ef1c v\u00e0o ho\u1ea1t \u0111\u1ed9ng tuy\u1ec3n d\u1ee5ng. L\u00fac n\u00e0y, c\u00e1c \u1ee9ng vi\u00ean t\u00e0i n\u0103ng s\u1ebd t\u1ef1 t\u00ecm \u0111\u1ebfn \u0111\u1ec3 \u1ee9ng tuy\u1ec3n v\u00e0o v\u1ecb tr\u00ed m\u00e0 h\u1ecd mong mu\u1ed1n. <\/p>\n\n\n\n

Gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<\/strong><\/h3>\n\n\n\n

M\u1ed9t doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng, c\u00f3 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap nh\u00e2n vi\u00ean t\u1ef1 h\u00e0o khi tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a \u0111\u01a1n v\u1ecb \u0111\u00f3. Nh\u01b0 v\u1eady, h\u1ecd s\u1ebd n\u1ed7 l\u1ef1c c\u1ed1ng hi\u1ebfn v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n chung c\u1ee7a \u0111\u01a1n v\u1ecb. <\/p>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 c\u00e1c ch\u00ednh s\u00e1ch, \u0111\u1eb7c quy\u1ec1n, \u0111\u1eb7c l\u1ee3i, \u0111\u00e3i ng\u1ed9 h\u1ea5p d\u1eabn. V\u00ec th\u1ebf, nh\u00e2n vi\u00ean s\u1ebd c\u00f3 s\u1ef1 g\u1eafn k\u1ebft t\u1ed1t h\u01a1n, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng cao h\u01a1n d\u1eabn t\u1edbi hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c t\u1ed1i \u01b0u h\u01a1n. <\/p>\n\n\n\n

>>> Xem th\u00eam: \u0110\u0103ng tuy\u1ec3n d\u1ee5ng mi\u1ec5n ph\u00ed tr\u00ean c\u00e1c web tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1eadt s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3?<\/em><\/strong><\/a><\/p>\n\n\n\n

C\u00e1c b\u01b0\u1edbc doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3. Qua \u0111\u00f3, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 ho\u1ea1t \u0111\u1ed9ng ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau ch\u00ed, nhu c\u1ea7u c\u1ee7a \u0111\u01a1n v\u1ecb. <\/p>\n\n\n\n

B\u01b0\u1edbc 1: \u0110\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i<\/strong><\/h3>\n\n\n\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng <\/strong>hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e1ng tin c\u1eady, c\u00e1c qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 c\u1ea7n ph\u1ea3i nh\u00ecn nh\u1eadn l\u1ea1i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. B\u1eaft \u0111\u1ea7u t\u1eeb m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, n\u0103ng l\u1ef1c l\u00e3nh \u0111\u1ea1o, v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1eadn d\u1ee5ng c\u1ea3 ngu\u1ed3n trong l\u1eabn ngo\u00e0i doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 chi ti\u1ebft nh\u1ea5t.<\/p>\n\n\n

\n
\"xay-dung-thuong-hieu-tuyen-dung-2\"
X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1c b\u01b0\u1edbc<\/figcaption><\/figure><\/div>\n\n\n

B\u01b0\u1edbc 2:<\/strong> <\/em><\/strong>X\u00e1c \u0111\u1ecbnh Employee Value Propositions<\/strong><\/h3>\n\n\n\n

EVP (Employee Value Propositions) l\u00e0 kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/strong> c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 c\u00e1c \u0111i\u1ec3m n\u1ed5i b\u1eadt, l\u1ee3i \u00edch c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m khuy\u1ebfn kh\u00edch c\u00e1c \u1ee9ng vi\u00ean c\u00f3 th\u1ec3 \u1ee9ng tuy\u1ec3n l\u00e0m vi\u1ec7c ho\u1eb7c t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho c\u00e1c nh\u00e2n vi\u00ean g\u1eafn b\u00f3 l\u00e2u d\u00e0i. Theo \u0111\u00f3, m\u1ed7i doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh EVP c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 kh\u00e1c bi\u1ec7t, t\u1ea1o n\u00ean s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi \u1ee9ng vi\u00ean v\u00e0 nh\u00e2n vi\u00ean.<\/p>\n\n\n\n

B\u01b0\u1edbc 3: Qu\u1ea3ng b\u00e1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/strong><\/h3>\n\n\n\n

Nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/strong> ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0:<\/p>\n\n\n\n