{"id":8711,"date":"2023-11-06T08:53:41","date_gmt":"2023-11-06T08:53:41","guid":{"rendered":"https:\/\/tuyendung.topcv.vn\/bai-viet\/?p=8711"},"modified":"2024-05-09T07:29:37","modified_gmt":"2024-05-09T07:29:37","slug":"descriptive-analytics-la-gi","status":"publish","type":"post","link":"https:\/\/tuyendung.topcv.vn\/bai-viet\/descriptive-analytics-la-gi\/","title":{"rendered":"Ph\u00e2n t\u00edch m\u00f4 t\u1ea3 \u2013 Descriptive Analytics | Th\u00f4ng tin t\u1eeb A &#8211; Z\u00a0"},"content":{"rendered":"\n<p>Ph\u00e2n t\u00edch m\u00f4 t\u1ea3 (<strong>Descriptive Analytics<\/strong>) l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 t\u00ecnh h\u00ecnh n\u1ed9i b\u1ed9 t\u1eeb qu\u00e1 kh\u1ee9 cho \u0111\u1ebfn hi\u1ec7n t\u1ea1i. Trong b\u00e0i vi\u1ebft sau \u0111\u00e2y, <a href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Tuy\u1ec3n D\u1ee5ng<\/strong><\/a> s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m v\u00e0 vai tr\u00f2 c\u1ee7a ph\u00e2n t\u00edch m\u00f4 t\u1ea3 trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u. C\u00f9ng theo d\u00f5i ngay!<strong>\u00a0<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/descriptive-analytics-la-gi\/#Descriptive_Analytics_la_gi\" >Descriptive Analytics l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/descriptive-analytics-la-gi\/#Quy_trinh_phan_tich_Descriptive_Analytics\" >Quy tr\u00ecnh ph\u00e2n t\u00edch Descriptive Analytics&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/descriptive-analytics-la-gi\/#Mo_ta_hoat_dong\" >M\u00f4 t\u1ea3 ho\u1ea1t \u0111\u1ed9ng&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/descriptive-analytics-la-gi\/#Cac_buoc_ap_dung_phan_tich_mo_ta\" >C\u00e1c b\u01b0\u1edbc \u00e1p d\u1ee5ng ph\u00e2n t\u00edch m\u00f4 t\u1ea3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/descriptive-analytics-la-gi\/#Cac_phuong_phap_phan_tich_mo_ta\" >C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch m\u00f4 t\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/descriptive-analytics-la-gi\/#Chi_so_thong_ke\" >Ch\u1ec9 s\u1ed1 th\u1ed1ng k\u00ea&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/descriptive-analytics-la-gi\/#Su_dung_bieu_do\" >S\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/descriptive-analytics-la-gi\/#3_loi_ich_cua_Descriptive_Analytics\" >3 l\u1ee3i \u00edch c\u1ee7a Descriptive Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/descriptive-analytics-la-gi\/#Ung_dung_Descriptive_Analytics_trong_thuc_te\" >\u1ee8ng d\u1ee5ng Descriptive Analytics trong th\u1ef1c t\u1ebf<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Descriptive_Analytics_la_gi\"><\/span><strong>Descriptive Analytics l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Descriptive Analytics (ph\u00e2n t\u00edch m\u00f4 t\u1ea3) l\u00e0 m\u1ed9t trong 4 quy tr\u00ecnh c\u1ee7a <a href=\"https:\/\/www.topcv.vn\/data-analyst-la-gi\" target=\"_blank\" rel=\"noreferrer noopener\">Data Analytics.<\/a> C\u1ee5 th\u1ec3, Descriptive Analytics l\u00e0 h\u00e0nh \u0111\u1ed9ng thu th\u1eadp, s\u1eafp x\u1ebfp c\u00e1c d\u1eef li\u1ec7u trong qu\u00e1 kh\u1ee9 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p d\u01b0\u1edbi d\u1ea1ng t\u00f3m <\/strong>t\u1eaft, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng trong qu\u00e1 kh\u1ee9 \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p \u00e1p d\u1ee5ng ph\u00e2n t\u00edch m\u00f4 t\u1ea3 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: b\u00e1o c\u00e1o t\u00e0i ch\u00ednh m\u1ed7i n\u0103m, th\u1ed1ng k\u00ea nh\u00e2n s\u1ef1 c\u1ee7a c\u00f4ng ty, th\u1ed1ng k\u00ea s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tham gia c\u1ee7a m\u1ed9t s\u1ef1 ki\u1ec7n,&#8230; Trong \u0111\u00f3, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c chia th\u00e0nh 2 lo\u1ea1i ch\u00ednh nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li><strong>D\u1eef li\u1ec7u s\u1ed1 (\u0111\u1ecbnh l\u01b0\u1ee3ng):<\/strong> c\u00e1c d\u1eef li\u1ec7u d\u1ea1ng s\u1ed1 c\u1ee5 th\u1ec3 nh\u01b0 chi\u1ec1u cao, c\u00e2n n\u1eb7ng, s\u1ed1 l\u01b0\u1ee3ng h\u00f3a \u0111\u01a1n, doanh thu b\u00e1n h\u00e0ng,&#8230;<\/li>\n\n\n\n<li><strong>D\u1eef li\u1ec7u phi s\u1ed1 (\u0111\u1ecbnh t\u00ednh):<\/strong> c\u00e1c d\u1eef li\u1ec7u ph\u1ea3n \u00e1nh t\u00ednh ch\u1ea5t v\u00e0 kh\u00f3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb trung b\u00ecnh nh\u01b0 m\u00e0u s\u1eafc, gi\u1edbi t\u00ednh, ng\u00e0nh ngh\u1ec1,&#8230;&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-1-2.jpg\" alt=\"Descriptive Analytics l\u00e0 g\u00ec\" class=\"wp-image-8714\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-1-2.jpg 800w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-1-2-300x188.jpg 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-1-2-768x480.jpg 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-1-2-150x94.jpg 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-1-2-696x435.jpg 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-1-2-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">D\u1eef li\u1ec7u c\u00f3 th\u1ec3 chia th\u00e0nh 2 lo\u1ea1i ch\u00ednh l\u00e0 d\u1eef li\u1ec7u phi s\u1ed1 (\u0111\u1ecbnh t\u00ednh) v\u00e0 d\u1eef li\u1ec7u s\u1ed1 (\u0111\u1ecbnh l\u01b0\u1ee3ng).<\/figcaption><\/figure><\/div>\n\n\n<p>Ph\u00e2n t\u00edch m\u00f4 t\u1ea3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng v\u1edbi Ph\u00e2n t\u00edch \u0111\u1ec1 xu\u1ea5t (<a href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/?p=8692&amp;preview=true&amp;_thumbnail_id=8695\" target=\"_blank\" rel=\"noreferrer noopener\">Prescriptive Analytics<\/a>), Ph\u00e2n t\u00edch chu\u1ea9n \u0111o\u00e1n (<a href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/?p=8642&amp;preview=true&amp;_thumbnail_id=8675\" target=\"_blank\" rel=\"noreferrer noopener\">Diagnostic Analytics<\/a>) v\u00e0 ph\u00e2n t\u00edch ti\u00ean \u0111o\u00e1n (predictive analytics)<strong>&nbsp;<\/strong>\u0111\u1ec3 ho\u00e0n thi\u1ec7n m\u1ed9t k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quy_trinh_phan_tich_Descriptive_Analytics\"><\/span><strong>Quy tr\u00ecnh ph\u00e2n t\u00edch Descriptive Analytics&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch m\u00f4 t\u1ea3 c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mo_ta_hoat_dong\"><\/span><strong>M\u00f4 t\u1ea3 ho\u1ea1t \u0111\u1ed9ng&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u1ea7n thu th\u1eadp to\u00e0n b\u1ed9 c\u00e1c d\u1eef li\u1ec7u th\u00f4 li\u00ean quan v\u00e0 \u00e1p d\u1ee5ng nhi\u1ec1u k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch th\u1ed1ng k\u00ea kh\u00e1c nhau nh\u01b0: l\u1ecdc, gom nh\u00f3m, lo\u1ea1i b\u1ecf d\u1eef li\u1ec7u th\u1eeba, s\u1eafp x\u1ebfp d\u1eef li\u1ec7u theo th\u1eddi gian ho\u1eb7c t\u1eeb th\u1ea5p \u0111\u1ebfn cao,\u2026<\/p>\n\n\n\n<p>Sau khi c\u00f3 c\u00e1c d\u1eef li\u1ec7u c\u00f4 \u0111\u1ecdng, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n s\u1ebd tr\u00ecnh b\u00e0y c\u00e1c d\u1eef li\u1ec7u \u0111\u00f3 d\u01b0\u1edbi d\u1ea1ng d\u1ec5 hi\u1ec3u nh\u01b0 b\u1ea3ng, bi\u1ec3u \u0111\u1ed3, s\u01a1 \u0111\u1ed3,&#8230; Trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch m\u00f4 t\u1ea3, ng\u01b0\u1eddi l\u00e0m b\u00e1o c\u00e1o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng, \u0111\u1ecbnh t\u00ednh ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai \u0111\u1ec3 l\u00e0m r\u00f5 v\u1ea5n \u0111\u1ec1.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y c\u00f4 \u0111\u1ecdng h\u01a1n, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u th\u00e0nh c\u00e1c nh\u00f3m c\u1ee5 th\u1ec3 nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh,&#8230; ho\u1eb7c chia th\u00e0nh c\u00e1c ph\u1ea1m vi c\u1ed1 \u0111\u1ecbnh \u0111\u1ec3 d\u1ec5 tr\u00ecnh b\u00e0y c\u00e1c d\u1eef li\u1ec7u s\u1ed1 l\u1ebb trong bi\u1ec3u \u0111\u1ed3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-2-1.jpg\" alt=\"Quy tr\u00ecnh ph\u00e2n t\u00edch Descriptive Analytics\" class=\"wp-image-8715\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-2-1.jpg 800w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-2-1-300x188.jpg 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-2-1-768x480.jpg 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-2-1-150x94.jpg 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-2-1-696x435.jpg 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-2-1-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Ph\u00e2n t\u00edch m\u00f4 t\u1ea3 l\u00e0 qu\u00e1 tr\u00ecnh t\u00f3m t\u1eaft c\u00e1c d\u1eef li\u1ec7u th\u00f4 d\u01b0\u1edbi d\u1ea1ng c\u00f4 \u0111\u1ecdng nh\u01b0 b\u1ea3ng bi\u1ec3u, s\u01a1 \u0111\u1ed3 \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 n\u1eafm b\u1eaft th\u00f4ng tin.<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_buoc_ap_dung_phan_tich_mo_ta\"><\/span><strong>C\u00e1c b\u01b0\u1edbc \u00e1p d\u1ee5ng ph\u00e2n t\u00edch m\u00f4 t\u1ea3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110\u1ec3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, \u0111\u1ea7y \u0111\u1ee7 v\u00e0 c\u00f4 \u0111\u1ecdng, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u1ea7n ph\u00e2n t\u00edch m\u00f4 t\u1ea3 th\u00f4ng qua 5 b\u01b0\u1edbc sau \u0111\u00e2y:<\/p>\n\n\n\n<ul>\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ed1 li\u1ec7u li\u00ean quan: <\/strong>Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau l\u00e0m ph\u00e2n t\u00edch m\u00f4 t\u1ea3 \u0111\u1ec3 thu th\u1eadp \u0111\u00fang c\u00e1c s\u1ed1 li\u1ec7u li\u00ean quan. <em>V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang c\u1ea7n l\u00e0m ph\u00e2n t\u00edch m\u00f4 t\u1ea3 cho k\u1ebft qu\u1ea3 tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 c\u1ee7a doanh nghi\u1ec7p trong qu\u00fd 1 th\u00ec c\u1ea7n l\u1ecdc l\u1ea5y c\u00e1c d\u1eef li\u1ec7u trong qu\u00fd 1<\/em>. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang c\u00e1c d\u1eef li\u1ec7u gi\u00fap ph\u00e2n t\u00edch th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n\n\n\n<li><strong>X\u00e1c \u0111\u1ecbnh d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3: <\/strong>B\u1ea1n c\u1ea7n thu th\u1eadp th\u00eam c\u00e1c d\u1eef li\u1ec7u kh\u00e1c c\u00f3 th\u1ec3 l\u00e0m r\u00f5 h\u01a1n th\u00f4ng tin ch\u00ednh. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c d\u1eef li\u1ec7u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng ho\u1ea1ch \u0111\u1ecbnh t\u00e0i nguy\u00ean c\u1ee7a doanh nghi\u1ec7p (ERP) ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u00eam \u1edf c\u00e1c trang tin ch\u00ednh th\u1ed1ng, tin th\u1ecb tr\u01b0\u1eddng, c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0ng c\u1ea7n ch\u00fa \u00fd t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a th\u00f4ng tin \u0111\u00f3.<\/li>\n\n\n\n<li><strong>Khai th\u00e1c v\u00e0 chu\u1ea9n b\u1ecb d\u1eef li\u1ec7u: <\/strong>N\u1ebfu doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u1ea7n t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft v\u00e0o m\u1ed9t t\u1ec7p ho\u1eb7c ngu\u1ed3n chung \u0111\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u: <\/strong>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch hi\u1ec7n nay nh\u01b0 PowerBI, Tableau,&#8230; \u0111\u1ec3 s\u1eafp x\u1ebfp c\u00e1c d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch tr\u1ef1c quan ho\u1eb7c th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 thu\u1eadt to\u00e1n \u0111\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u.<\/li>\n\n\n\n<li><strong>Tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u: <\/strong>Sau khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u1ea7n ch\u1ecdn h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u1ec3 hi\u1ec7n d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch tr\u1ef1c quan, c\u00f4 \u0111\u1ecdng v\u00e0 d\u1ec5 hi\u1ec3u. V\u00ed d\u1ee5, c\u00e1c d\u1eef li\u1ec7u s\u1ed1 nh\u01b0 doanh thu b\u00e1n h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y d\u01b0\u1edbi d\u1ea1ng bi\u1ec3u \u0111\u1ed3 thanh c\u1ed9t ho\u1eb7c bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng \u0111\u1ec3 l\u00e0m r\u00f5 s\u1ef1 t\u0103ng gi\u1ea3m doanh thu gi\u1eefa c\u00e1c m\u1ed1c th\u1eddi gian.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-3.jpg\" alt=\"C\u00e1c b\u01b0\u1edbc \u00e1p d\u1ee5ng Descriptive Analytics\" class=\"wp-image-8716\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-3.jpg 800w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-3-300x188.jpg 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-3-768x480.jpg 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-3-150x94.jpg 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-3-696x435.jpg 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-3-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Ng\u01b0\u1eddi ph\u00e2n t\u00edch c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang c\u00e1c d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ec3 k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch m\u00f4 t\u1ea3 c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c cao.<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_phuong_phap_phan_tich_mo_ta\"><\/span><strong>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch m\u00f4 t\u1ea3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 th\u1ec3 hi\u1ec7n c\u00e1c d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, c\u00e1c nh\u00e0 ph\u00e2n t\u00edch th\u01b0\u1eddng tr\u00ecnh b\u00e0y Descriptive Analytics d\u01b0\u1edbi d\u1ea1ng ch\u1ec9 s\u1ed1 th\u1ed1ng k\u00ea ho\u1eb7c bi\u1ec3u \u0111\u1ed3, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chi_so_thong_ke\"><\/span><strong>Ch\u1ec9 s\u1ed1 th\u1ed1ng k\u00ea&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p ch\u1ec9 s\u1ed1 th\u1ed1ng k\u00ea l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng, c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho c\u1ea3 d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh nh\u1eb1m \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c s\u1ed1 li\u1ec7u th\u00f4 ph\u1ee9c t\u1ea1p, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, c\u00e1c ch\u1ec9 s\u1ed1 th\u1ed1ng k\u00ea m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c chia th\u00e0nh 2 lo\u1ea1i ch\u00ednh nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li><strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng xu h\u01b0\u1edbng t\u1eadp trung:<\/strong> trung b\u00ecnh (mean), trung v\u1ecb (median), y\u1ebfu v\u1ecb (mode),&#8230;<\/li>\n\n\n\n<li><strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng:<\/strong> min (nh\u1ecf nh\u1ea5t), max (l\u1edbn nh\u1ea5t), frequency (s\u1ed1 l\u01b0\u1ee3ng), percentile (t\u1ea7n s\u1ed1),&#8230;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong><em>V\u00ed d\u1ee5: <\/em><\/strong><em>B\u00e1o c\u00e1o t\u1ed5ng quan v\u1ec1 h\u1ec7 th\u1ed1ng tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 trong qu\u00fd 1 n\u0103m 2023 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u01b0 sau:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><em>N\u1ed9i dung<\/em><\/strong><\/td><td><strong><em>Th\u00e1ng 1<\/em><\/strong><\/td><td><strong><em>Th\u00e1ng 2<\/em><\/strong><\/td><td><strong><em>Th\u00e1ng 3<\/em><\/strong><\/td><\/tr><tr><td><strong><em>S\u1ed1 l\u01b0\u1ee3ng CV<\/em><\/strong><\/td><td><em>30<\/em><\/td><td><em>20<\/em><\/td><td><em>16<\/em><\/td><\/tr><tr><td><strong><em>S\u1ed1 CV \u0111\u1ea1t<\/em><\/strong><\/td><td><em>20<\/em><\/td><td><em>15<\/em><\/td><td><em>10<\/em><\/td><\/tr><tr><td><strong><em>S\u1ed1 \u1ee9ng vi\u00ean \u0111\u00e3 ph\u1ecfng v\u1ea5n<\/em><\/strong><\/td><td><em>20<\/em><\/td><td><em>10<\/em><\/td><td><em>10<\/em><\/td><\/tr><tr><td><strong><em>S\u1ed1 \u1ee9ng vi\u00ean nh\u1eadn vi\u1ec7c<\/em><\/strong><\/td><td><em>10<\/em><\/td><td><em>5<\/em><\/td><td><em>8<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>V\u1eady:<\/em><\/p>\n\n\n\n<ul>\n<li><em>Trung b\u00ecnh s\u1ed1 l\u01b0\u1ee3ng CV trong qu\u00fd 1 l\u00e0: 22 (mean = 22).<\/em><\/li>\n\n\n\n<li><em>S\u1ed1 \u1ee9ng vi\u00ean nh\u1eadn vi\u1ec7c nh\u1ecf nh\u1ea5t l\u00e0: 5 (min = 5).<\/em><\/li>\n\n\n\n<li><em>S\u1ed1 \u1ee9ng vi\u00ean nh\u1eadn vi\u1ec7c l\u1edbn nh\u1ea5t l\u00e0: 10 (max = 10).<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_dung_bieu_do\"><\/span><strong>S\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bi\u1ec3u \u0111\u1ed3 l\u00e0 h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch tr\u1ef1c quan v\u00e0 d\u1ec5 hi\u1ec3u nh\u1ea5t cho ng\u01b0\u1eddi nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u, th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa nhi\u1ec1u bi\u1ebfn d\u1eef li\u1ec7u kh\u00e1c nhau. M\u1ed9t s\u1ed1 lo\u1ea1i bi\u1ec3u \u0111\u1ed3 th\u01b0\u1eddng g\u1eb7p c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: bi\u1ec3u \u0111\u1ed3 thanh\/c\u1ed9t, bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng, bi\u1ec3u \u0111\u1ed3 h\u00ecnh tr\u00f2n, bi\u1ec3u \u0111\u1ed3 ph\u00e2n t\u00e1n,&#8230;<\/p>\n\n\n\n<p>Khi tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u d\u01b0\u1edbi d\u1ea1ng bi\u1ec3u \u0111\u1ed3, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u1ea7n \u01b0u ti\u00ean th\u1ec3 hi\u1ec7n th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng s\u1ed1 v\u00e0 h\u00ecnh \u1ea3nh, c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u lo\u1ea1i bi\u1ec3u \u0111\u1ed3 v\u1edbi nhau \u0111\u1ec3 l\u00e0m r\u00f5 d\u1eef li\u1ec7u c\u1ea7n nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<p><strong><em>V\u00ed d\u1ee5: <\/em><\/strong><em>\u0110\u1ed1i v\u1edbi d\u1eef li\u1ec7u 1 bi\u1ebfn nh\u01b0 \u0111\u1ed9 tu\u1ed5i nh\u00e2n s\u1ef1 th\u00ec b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng bi\u1ec3u \u0111\u1ed3 c\u1ed9t, \u0111\u1ed1i v\u1edbi 2 d\u1eef li\u1ec7u \u0111\u1ed9 tu\u1ed5i v\u00e0 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n th\u00ec b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p bi\u1ec3u \u0111\u1ed3 c\u1ed9t v\u00e0 bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng,&#8230;<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-4.jpg\" alt=\"S\u1eed d\u1ee5ng bi\u1ec3u \u0111\u1ed3 trong ph\u00e2n t\u00edch m\u00f4 t\u1ea3\" class=\"wp-image-8717\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-4.jpg 800w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-4-300x188.jpg 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-4-768x480.jpg 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-4-150x94.jpg 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-4-696x435.jpg 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-4-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Ng\u01b0\u1eddi ph\u00e2n t\u00edch c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u lo\u1ea1i bi\u1ec3u \u0111\u1ed3 kh\u00e1c nhau \u0111\u1ec3 th\u1ec3 hi\u1ec7n m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa nhi\u1ec1u bi\u1ebfn d\u1eef li\u1ec7u.<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_loi_ich_cua_Descriptive_Analytics\"><\/span><strong>3 l\u1ee3i \u00edch c\u1ee7a Descriptive Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ph\u00e2n t\u00edch m\u00f4 t\u1ea3 l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u, mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li><strong>D\u1ec5 th\u1ef1c hi\u1ec7n: <\/strong>Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch m\u00f4 t\u1ea3 kh\u00f4ng c\u1ea7n c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m ho\u1eb7c chuy\u00ean m\u00f4n cao trong l\u0129nh v\u1ef1c ph\u00e2n t\u00edch th\u1ed1ng k\u00ea nh\u01b0ng c\u1ea7n c\u00f3 s\u1ef1 t\u1ec9 m\u1ec9 \u0111\u1ec3 kh\u00f4ng x\u1ea3y ra sai s\u00f3t trong qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u.<\/li>\n\n\n\n<li><strong>Nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3:<\/strong> Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng ph\u00e2n t\u00edch m\u00f4 t\u1ea3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, ch\u00ednh x\u00e1c v\u00e0 tr\u1ef1c quan, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>D\u1ec5 theo d\u00f5i t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p:<\/strong> M\u1ed9t b\u1ea3n ph\u00e2n t\u00edch m\u00f4 t\u1ea3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra trong qu\u00e1 kh\u1ee9 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y d\u01b0\u1edbi d\u1ea1ng d\u1ec5 hi\u1ec3u v\u00e0 t\u1ed5ng qu\u00e1t h\u01a1n gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 ti\u1ebfn h\u00e0nh th\u00eam c\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch kh\u00e1c d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u c\u0169.<\/li>\n<\/ul>\n\n\n\n<p>Tuy nhi\u00ean, ph\u00e2n t\u00edch m\u00f4 t\u1ea3 ch\u1ec9 gi\u1edbi h\u1ea1n trong vi\u1ec7c tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u v\u00e0 th\u1ec3 hi\u1ec7n c\u00e1c m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa c\u00e1c bi\u1ebfn s\u1ed1 ch\u1ee9 kh\u00f4ng gi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n x\u1ea3y ra c\u00e1c bi\u1ebfn \u0111\u1ed9ng trong qu\u00e1 kh\u1ee9. N\u1ebfu mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nguy\u00ean nh\u00e2n v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c cho doanh nghi\u1ec7p, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n ti\u1ebfn h\u00e0nh c\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch d\u1eef li\u1ec7u ti\u1ebfp theo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-5.jpg\" alt=\"L\u1ee3i \u00edch c\u1ee7a Descriptive Analytics\" class=\"wp-image-8718\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-5.jpg 800w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-5-300x188.jpg 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-5-768x480.jpg 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-5-150x94.jpg 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-5-696x435.jpg 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-5-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Ph\u00e2n t\u00edch m\u00f4 t\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t v\u1ec1 t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng trong qu\u00e1 kh\u1ee9 \u0111\u1ebfn hi\u1ec7n t\u1ea1i, t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho c\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch chuy\u00ean s\u00e2u ti\u1ebfp theo.<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ung_dung_Descriptive_Analytics_trong_thuc_te\"><\/span><strong>\u1ee8ng d\u1ee5ng Descriptive Analytics trong th\u1ef1c t\u1ebf<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Descriptive Analytics xu\u1ea5t hi\u1ec7n trong h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c \u0111\u1eddi s\u1ed1ng b\u1edfi ng\u00e0nh h\u00e0ng n\u00e0o c\u0169ng c\u00f3 nhu c\u1ea7u th\u1ed1ng k\u00ea v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay s\u1eed d\u1ee5ng Descriptive Analytics \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li><strong>\u0110\u00e1nh gi\u00e1:<\/strong> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh th\u00f4ng qua c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 doanh thu, chi ph\u00ed, l\u1ee3i nhu\u1eadn,&#8230; ho\u1eb7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t trang web qua t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 nh\u1ea5p, th\u1eddi gian \u1edf l\u1ea1i trang,&#8230; \u0111\u1ec3 xem x\u00e9t h\u00e0nh vi kh\u00e1ch h\u00e0ng, l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/li>\n\n\n\n<li><strong>So s\u00e1nh:<\/strong> Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u theo nh\u00f3m ho\u1eb7c theo th\u1eddi gian \u0111\u1ec3 so s\u00e1nh d\u1eef li\u1ec7u qua c\u00e1c m\u1ed1c, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng trong qu\u00e1 kh\u1ee9 \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch chuy\u00ean s\u00e2u h\u01a1n.<\/li>\n\n\n\n<li><strong>Ph\u00e1t hi\u1ec7n b\u1ea5t th\u01b0\u1eddng:<\/strong> Khi thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ec3 l\u00e0m ph\u00e2n t\u00edch m\u00f4 t\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u00e1t hi\u1ec7n c\u00e1c b\u1ea5t th\u01b0\u1eddng nh\u01b0 s\u1ef1 ch\u00eanh l\u1ec7ch s\u1ed1 b\u00e1n gi\u1eefa c\u00e1c khu v\u1ef1c, gi\u1ea3m doanh s\u1ed1 \u0111\u1ed9t ng\u1ed9t&#8230; \u0111\u1ec3 t\u00ecm ra \u0111i\u1ec3m h\u1ea1n ch\u1ebf v\u00e0 c\u00f3 ph\u01b0\u01a1ng \u00e1n kh\u1eafc ph\u1ee5c.<\/li>\n\n\n\n<li><strong>X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu: <\/strong>Th\u00f4ng qua b\u1ea3n ph\u00e2n t\u00edch m\u00f4 t\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u00ednh, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u01b0a th\u00edch,&#8230; \u0111\u1ec3 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111\u1ed3ng th\u1eddi t\u00ecm ra ph\u01b0\u01a1ng \u00e1n kh\u1eafc ph\u1ee5c c\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-6.jpg\" alt=\"\u1ee8ng d\u1ee5ng Descriptive Analytics trong th\u1ef1c t\u1ebf\" class=\"wp-image-8719\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-6.jpg 800w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-6-300x188.jpg 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-6-768x480.jpg 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-6-150x94.jpg 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-6-696x435.jpg 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2023\/11\/descriptive-analytics-TopCV-6-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Ph\u00e2n t\u00edch m\u00f4 t\u1ea3 bi\u1ebfn \u0111\u1ed9ng nh\u00e2n s\u1ef1 cho th\u1ea5y t\u00ecnh h\u00ecnh nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9 v\u00e0 t\u1ef7 l\u1ec7 tuy\u1ec3n d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p.<\/figcaption><\/figure><\/div>\n\n\n<p><strong><em>V\u00ed d\u1ee5:<\/em><\/strong><em> Trong m\u1ed9t ph\u00e2n t\u00edch m\u00f4 t\u1ea3 v\u1ec1 bi\u1ebfn \u0111\u1ed9ng nh\u00e2n s\u1ef1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i t\u00ecnh tr\u1ea1ng nh\u00e2n s\u1ef1 \u0111ang v\u1eadn h\u00e0nh t\u1ea1i c\u00f4ng ty, t\u1ef7 l\u1ec7 tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 trong th\u00e1ng\/qu\u00fd\/n\u0103m, t\u1ef7 l\u1ec7 t\u0103ng\/gi\u1ea3m nh\u00e2n s\u1ef1,&#8230;<\/em><\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, b\u00e0i vi\u1ebft \u0111\u00e3 l\u00e0m r\u00f5 kh\u00e1i ni\u1ec7m, vai tr\u00f2 v\u00e0 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a <strong>Descriptive Analytics <\/strong>(ph\u00e2n t\u00edch m\u00f4 t\u1ea3) trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u. \u0110\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch ti\u1ebfp theo, do v\u1eady b\u1ea1n h\u00e3y nghi\u00ean c\u1ee9u th\u1eadt k\u1ef9 \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a l\u1ee3i \u00edch, \u1ee9ng d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u00e0o qu\u1ea3n l\u00fd doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3. <\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 t\u1ed1i \u01b0u <strong><a href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/quy-trinh-tuyen-dung-nhan-su\/\" target=\"_blank\" rel=\"noreferrer noopener\">quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng<\/a><\/strong> hi\u1ec7u qu\u1ea3, h\u00e3y t\u00ecm \u0111\u1ebfn N\u1ec1n t\u1ea3ng <strong><a href=\"https:\/\/tuyendung.topcv.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng<\/a><\/strong> h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay &#8211;<a href=\"https:\/\/tuyendung.topcv.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Tuyendung.topcv.vn<\/strong><\/a>.&nbsp;\u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng tuy\u1ec3n d\u1ee5ng c\u00f4ng ngh\u1ec7 tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u k\u1ebft n\u1ed1i v\u1edbi h\u01a1n 7.6 tri\u1ec7u \u1ee9ng vi\u00ean, gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, trong qu\u00e1 tr\u00ecnh \u0111\u0103ng tuy\u1ec3n tr\u00ean TopCv b\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng Descriptive Analytics (ph\u00e2n t\u00edch m\u00f4 t\u1ea3) \u0111\u1ec3 th\u1ed1ng k\u00ea, sao l\u01b0u l\u1ea1i \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch logic, r\u00f5 r\u00e0ng, ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t cho vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 tuy\u1ec3n d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng tuy\u1ec3n d\u1ee5ng v\u1ec1 sau.<\/p>\n\n\n\n<p>M\u1ecdi th\u00f4ng tin c\u1ea7n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 t\u01b0 v\u1ea5n chi ti\u1ebft, b\u1ea1n vui l\u00f2ng li\u00ean h\u1ec7 qua Hotline (024) 7107 9799 ho\u1eb7c Email: cskh@topcv.vn \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 kh\u1eafc ph\u1ee5c c\u00e1c v\u1ea5n \u0111\u1ec1 trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng ngay h\u00f4m nay. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u00e2n t\u00edch m\u00f4 t\u1ea3 (Descriptive Analytics) l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 t\u00ecnh h\u00ecnh n\u1ed9i b\u1ed9 t\u1eeb qu\u00e1 kh\u1ee9 cho \u0111\u1ebfn hi\u1ec7n t\u1ea1i. Trong b\u00e0i vi\u1ebft sau \u0111\u00e2y, Blog Tuy\u1ec3n D\u1ee5ng s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m v\u00e0 vai tr\u00f2 c\u1ee7a ph\u00e2n t\u00edch m\u00f4 t\u1ea3 trong ph\u00e2n [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1155,1156],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00e2n t\u00edch m\u00f4 t\u1ea3 \u2013 Descriptive Analytics | Th\u00f4ng tin t\u1eeb A - Z<\/title>\n<meta name=\"description\" content=\"Descriptive Analytics l\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 t\u00ecnh h\u00ecnh n\u1ed9i b\u1ed9 t\u1eeb qu\u00e1 kh\u1ee9 \u0111\u1ebfn hi\u1ec7n t\u1ea1i. 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