{"id":9681,"date":"2026-02-12T10:49:40","date_gmt":"2026-02-12T10:49:40","guid":{"rendered":"https:\/\/tuyendung.topcv.vn\/bai-viet\/?p=9681"},"modified":"2026-02-25T11:09:21","modified_gmt":"2026-02-25T11:09:21","slug":"mau-kpi-theo-phong-ban","status":"publish","type":"post","link":"https:\/\/tuyendung.topcv.vn\/bai-viet\/mau-kpi-theo-phong-ban\/","title":{"rendered":"[DOWNLOAD] 6 m\u1eabu KPI ph\u1ed5 bi\u1ebfn theo t\u1eebng ph\u00f2ng ban"},"content":{"rendered":"\n<p>Trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng. <strong><a href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/kpis-la-gi-cach-xay-dung-kpis\/\">KPI (Key Performance Indicators)<\/a><\/strong> v\u00ec th\u1ebf tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p l\u01b0\u1ee3ng h\u00f3a k\u1ebft qu\u1ea3 v\u00e0 ki\u1ec3m so\u00e1t hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c. Tuy nhi\u00ean, do m\u1ed7i ph\u00f2ng ban c\u00f3 ch\u1ee9c n\u0103ng v\u00e0 m\u1ee5c ti\u00eau kh\u00e1c nhau, h\u1ec7 th\u1ed1ng KPI c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 ri\u00eang c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn, \u0111\u1ed3ng th\u1eddi v\u1eabn \u0111\u1ea3m b\u1ea3o s\u1ef1 li\u00ean k\u1ebft gi\u1eefa m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n, m\u1ee5c ti\u00eau ph\u00f2ng ban v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chung c\u1ee7a to\u00e0n t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, TopCV s\u1ebd t\u1ed5ng h\u1ee3p <strong>6 m\u1eabu KPI ph\u1ed5 bi\u1ebfn nh\u1ea5t theo t\u1eebng ph\u00f2ng ban<\/strong>, k\u00e8m theo g\u1ee3i \u00fd ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 \u00e1p d\u1ee5ng linh ho\u1ea1t trong th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/mau-kpi-theo-phong-ban\/#Vai_tro_cua_KPI_trong_quan_tri_doanh_nghiep\" >Vai tr\u00f2 c\u1ee7a KPI trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/mau-kpi-theo-phong-ban\/#Mau_KPI_cho_6_phong_ban_trong_to_chuc\" >M\u1eabu KPI cho 6 ph\u00f2ng ban trong t\u1ed5 ch\u1ee9c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/mau-kpi-theo-phong-ban\/#Mau_KPI_cho_bo_phan_Kinh_doanh\" >M\u1eabu KPI cho b\u1ed9 ph\u1eadn Kinh doanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/mau-kpi-theo-phong-ban\/#Mau_KPI_cho_bo_phan_Marketing\" >M\u1eabu KPI cho b\u1ed9 ph\u1eadn Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/mau-kpi-theo-phong-ban\/#Mau_KPI_cho_bo_phan_San_xuat\" >M\u1eabu KPI cho b\u1ed9 ph\u1eadn S\u1ea3n xu\u1ea5t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/mau-kpi-theo-phong-ban\/#Mau_KPI_cho_phong_Hanh_chinh_nhan_su\" >M\u1eabu KPI cho ph\u00f2ng H\u00e0nh ch\u00ednh nh\u00e2n s\u1ef1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/mau-kpi-theo-phong-ban\/#Mau_KPI_cho_bo_phan_Cham_soc_khach_hang\" >M\u1eabu KPI cho b\u1ed9 ph\u1eadn Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/mau-kpi-theo-phong-ban\/#Mau_KPI_cho_bo_phan_Tai_chinh\" >M\u1eabu KPI cho b\u1ed9 ph\u1eadn T\u00e0i ch\u00ednh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/mau-kpi-theo-phong-ban\/#6_buoc_xay_dung_KPIs_hieu_qua\" >6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng KPIs hi\u1ec7u qu\u1ea3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_KPI_trong_quan_tri_doanh_nghiep\"><\/span><strong>Vai tr\u00f2 c\u1ee7a KPI trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>KPI (Key Performance Indicator) l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3. H\u1ec7 th\u1ed1ng KPI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u1edf nhi\u1ec1u c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau, bao g\u1ed3m KPI c\u00e1 nh\u00e2n, KPI ph\u00f2ng ban v\u00e0 KPI c\u1ea5p t\u1ed5 ch\u1ee9c, nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd gi\u1eefa hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Th\u00f4ng qua h\u1ec7 th\u1ed1ng KPI theo ph\u00f2ng ban, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn, k\u1ecbp th\u1eddi nh\u1eadn di\u1ec7n c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m ngh\u1ebdn trong ho\u1ea1t \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u0110\u1ed3ng th\u1eddi, KPI c\u0169ng gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng \u01b0u ti\u00ean c\u00f4ng vi\u1ec7c, t\u0103ng t\u00ednh minh b\u1ea1ch trong \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c ph\u00f2ng ban c\u00f9ng h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-12.png\" alt=\"Vai tr\u00f2 c\u1ee7a KPI trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p\" class=\"wp-image-9683\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-12.png 800w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-12-300x188.png 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-12-768x480.png 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-12-150x94.png 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-12-696x435.png 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-12-672x420.png 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>Vai tr\u00f2 c\u1ee7a KPI trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mau_KPI_cho_6_phong_ban_trong_to_chuc\"><\/span><strong>M\u1eabu KPI cho 6 ph\u00f2ng ban trong t\u1ed5 ch\u1ee9c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed7i ph\u00f2ng ban trong doanh nghi\u1ec7p c\u1ea7n c\u00f3 h\u1ec7 th\u1ed1ng KPI ri\u00eang \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t d\u1ef1a tr\u00ean ch\u1ee9c n\u0103ng v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c m\u1eabu KPI d\u00e0nh cho 6 ph\u00f2ng ban ph\u1ed5 bi\u1ebfn, \u0111\u01b0\u1ee3c TopCV t\u1ed5ng h\u1ee3p v\u00e0 chu\u1ea9n h\u00f3a d\u01b0\u1edbi d\u1ea1ng file Google Sheet, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng sao ch\u00e9p, t\u00f9y ch\u1ec9nh v\u00e0 \u00e1p d\u1ee5ng ngay v\u00e0o th\u1ef1c t\u1ebf qu\u1ea3n tr\u1ecb.<\/p>\n\n\n\n<p><strong><em>**L\u01afU \u00dd:<\/em><\/strong><em> C\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 n\u1ed9i dung trong file n\u00e0y ch\u1ec9 mang t\u00ednh tham kh\u1ea3o. Doanh nghi\u1ec7p c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh, quy m\u00f4, th\u1ef1c t\u1ebf v\u1eadn h\u00e0nh v\u00e0 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng ch\u00ednh th\u1ee9c.<\/em><\/p>\n\n\n\n<style>\n    .gradient-button {\n      background: linear-gradient(20deg, #061a15, #00c659);\n      border: none;\n      color: white;\n      padding: 10px 30px;\n      border-radius: 25px;\n      box-shadow: 0 4px 8px rgba(0, 0, 0, 0.3);\n      transition: transform 0.3s ease-in-out;\n      cursor: pointer;\n      font-weight: bold;\n      font-family: Alexandria, sans-serif;\n      font-size: 20px;\n      text-decoration: none;\n      display: inline-block;\n    }\n\n    .gradient-button:hover {\n      transform: scale(1.1);\n    }\n\n    .button-container {\n      margin-top: 20px;\n      margin-bottom: 20px;\n      display: flex;\n            justify-content: center;\n    }\n  <\/style>\n\n\n  <div class=\"button-container\">\n    <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1EXTrZxhl-SZ1Hpp2Wdp0mXsfoJKGnxK_kJ5z_k4LjBs\/\" target=\"_blank\" class=\"gradient-button\" rel=\"noopener\">T\u1ea2I M\u1eaaU KPI CHO C\u00c1C PH\u00d2NG BAN<\/a>\n  <\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mau_KPI_cho_bo_phan_Kinh_doanh\"><\/span><strong>M\u1eabu KPI cho b\u1ed9 ph\u1eadn Kinh doanh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Ch\u1ec9 s\u1ed1 KPI<\/strong><\/td><td><strong>M\u00f4 t\u1ea3<\/strong><\/td><td><strong>\u0110\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng<\/strong><\/td><td><strong>T\u1ea7n su\u1ea5t \u0111o l\u01b0\u1eddng<\/strong><\/td><\/tr><tr><td>Doanh thu b\u00e1n h\u00e0ng<\/td><td>T\u1ed5ng doanh thu m\u00e0 b\u1ed9 ph\u1eadn Kinh doanh t\u1ea1o ra trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh<\/td><td>VND<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh thu<\/td><td>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh<\/td><td>%<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>T\u1ed1c \u0111\u1ed9 b\u00e1n h\u00e0ng<\/td><td>M\u1ee9c \u0111\u1ed9 nhanh ch\u00f3ng m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng di chuy\u1ec3n qua c\u00e1c giai \u0111o\u1ea1n trong h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng<\/td><td>Ng\u00e0y<\/td><td>H\u00e0ng ng\u00e0y<\/td><\/tr><tr><td>\u0110\u1ed9 d\u00e0i chu k\u00ec b\u00e1n h\u00e0ng<\/td><td>Th\u1eddi gian trung b\u00ecnh \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf<\/td><td>Ng\u00e0y<\/td><td>H\u00e0ng tu\u1ea7n<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng<\/td><td>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf<\/td><td>%<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng<\/td><td>T\u1ef7 l\u1ec7 giao d\u1ecbch th\u00e0nh c\u00f4ng tr\u00ean tr\u00ean t\u1ed5ng s\u1ed1 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/td><td>%<\/td><td>H\u00e0ng ng\u00e0y<\/td><\/tr><tr><td>Gi\u00e1 tr\u1ecb giao d\u1ecbch trung b\u00ecnh<\/td><td>Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed7i h\u1ee3p \u0111\u1ed3ng ho\u1eb7c giao d\u1ecbch b\u00e1n h\u00e0ng<\/td><td>VND<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/td><td>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh<\/td><td>%<\/td><td>H\u00e0ng qu\u00fd<\/td><\/tr><tr><td>Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/td><td>T\u1ed5ng gi\u00e1 tr\u1ecb m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p trong su\u1ed1t th\u1eddi gian h\u1ecd g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/td><td>VND<\/td><td>H\u00e0ng qu\u00fd<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Gi\u1ea3i th\u00edch t\u1eebng ch\u1ec9 s\u1ed1:<\/strong><\/p>\n\n\n\n<p><strong>1. Doanh thu b\u00e1n h\u00e0ng (Sales revenue): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ed5ng doanh thu m\u00e0 b\u1ed9 ph\u1eadn Kinh doanh t\u1ea1o ra trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh. Ngo\u00e0i vi\u1ec7c theo d\u00f5i t\u1ed5ng doanh thu c\u1ee7a b\u1ed9 ph\u1eadn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch doanh thu theo s\u1ea3n ph\u1ea9m, theo khu v\u1ef1c\/\u0111\u1ecba b\u00e0n, theo ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1eb7c theo t\u1eebng Nh\u00e2n vi\u00ean kinh doanh.&nbsp;<\/p>\n\n\n\n<p><strong>2. T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh thu (Sales growth rate): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u1ea7n tr\u0103m thay \u0111\u1ed5i c\u1ee7a doanh s\u1ed1 b\u00e1n h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh thu = [(Doanh s\u1ed1 hi\u1ec7n t\u1ea1i \u2212 Doanh s\u1ed1 k\u1ef3 tr\u01b0\u1edbc) \/ Doanh s\u1ed1 k\u1ef3 tr\u01b0\u1edbc] \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Doanh thu th\u00e1ng 1 l\u00e0 100.000.000 VND v\u00e0 doanh thu th\u00e1ng 2 l\u00e0 120.000.000 VND. \u2192 T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh thu l\u00e0: [(120 &#8211; 100) \/ 100] x 100% = 20%<\/li>\n<\/ul>\n\n\n\n<p><strong>3. T\u1ed1c \u0111\u1ed9 b\u00e1n h\u00e0ng (Sales pipeline velocity): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111i qua h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh doanh thu.&nbsp;<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ed1c \u0111\u1ed9 b\u00e1n h\u00e0ng = (S\u1ed1 l\u01b0\u1ee3ng leads x Gi\u00e1 tr\u1ecb giao d\u1ecbch trung b\u00ecnh x T\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n th\u00e0nh c\u00f4ng) \/ \u0110\u1ed9 d\u00e0i chu k\u00ec b\u00e1n h\u00e0ng<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: B\u1ed9 ph\u1eadn Kinh doanh hi\u1ec7n c\u00f3 100 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u00e1 tr\u1ecb giao d\u1ecbch trung b\u00ecnh l\u00e0 5.000.000 VND, t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n th\u00e0nh c\u00f4ng c\u1ee7a b\u1ed9 ph\u1eadn l\u00e0 20% v\u00e0 ph\u1ea3i m\u1ea5t trung b\u00ecnh 30 ng\u00e0y \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m.<br>\u2192 T\u1ed1c \u0111\u1ed9 b\u00e1n h\u00e0ng = (100 \u00d7 5.000.000 \u00d7 20%) \/ 30 = 3.333.333 VND\/ng\u00e0y&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng hi\u1ec7n t\u1ea1i t\u1ea1o ra trung b\u00ecnh 3,33 tri\u1ec7u VND doanh thu m\u1ed7i ng\u00e0y.<\/p>\n\n\n\n<p><strong>4. \u0110\u1ed9 d\u00e0i chu k\u00ec b\u00e1n h\u00e0ng (Sales cycle length): <\/strong>\u0110\u1ed9 d\u00e0i chu k\u00ec b\u00e1n h\u00e0ng l\u00e0 kho\u1ea3ng th\u1eddi gian trung b\u00ecnh \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf, t\u00ednh t\u1eeb l\u1ea7n li\u00ean h\u1ec7 \u0111\u1ea7u ti\u00ean \u0111\u1ebfn khi mua h\u00e0ng\/ch\u1ed1t h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: \u0110\u1ed9 d\u00e0i chu k\u1ef3 b\u00e1n h\u00e0ng = T\u1ed5ng s\u1ed1 ng\u00e0y ho\u00e0n t\u1ea5t t\u1ea5t c\u1ea3 c\u00e1c giao d\u1ecbch \/ T\u1ed5ng s\u1ed1 giao d\u1ecbch \u0111\u00e3 ch\u1ed1t<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t nh\u00e2n vi\u00ean kinh doanh ho\u00e0n t\u1ea5t 4 giao d\u1ecbch trong kho\u1ea3ng th\u1eddi gian l\u1ea7n l\u01b0\u1ee3t l\u00e0 40 ng\u00e0y, 30 ng\u00e0y, 60 ng\u00e0y v\u00e0 70 ng\u00e0y.&nbsp;<br>\u2192 \u0110\u1ed9 d\u00e0i chu k\u00ec b\u00e1n h\u00e0ng = (40 + 30 + 60 + 70) \/ 4 = 50 ng\u00e0y<\/li>\n<\/ul>\n\n\n\n<p><strong>5. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng (Sales conversion rate): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads) chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng = (S\u1ed1 kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf \/ S\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng) x 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong 1 th\u00e1ng, b\u1ed9 ph\u1eadn Kinh doanh nh\u1eadn 100 leads v\u00e0 10 ng\u01b0\u1eddi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed. \u2192 T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng l\u00e0: (10 \/ 100) x 100% = 10%<\/li>\n<\/ul>\n\n\n\n<p><strong>6. T\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng (Sales win rate): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u00e1c giao d\u1ecbch th\u00e0nh c\u00f4ng tr\u00ean t\u1ed5ng s\u1ed1 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n th\u00e0nh c\u00f4ng = (S\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch th\u00e0nh c\u00f4ng \/ T\u1ed5ng s\u1ed1 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: B\u1ed9 ph\u1eadn Kinh doanh c\u00f3 10 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng trong m\u1ed9t ng\u00e0y v\u00e0 ch\u1ed1t th\u00e0nh c\u00f4ng 3 giao d\u1ecbch. \u2192 Sales Win Rate = (3 \/ 10) \u00d7 100% = 30%<\/li>\n<\/ul>\n\n\n\n<p><strong>7. Gi\u00e1 tr\u1ecb giao d\u1ecbch trung b\u00ecnh (Average transaction value &#8211; ATV): <\/strong>S\u1ed1 ti\u1ec1n trung b\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng chi ti\u00eau trong m\u1ed9t l\u1ea7n mua h\u00e0ng\/giao d\u1ecbch t\u1ea1i doanh nghi\u1ec7p.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ed5ng doanh thu \/ T\u1ed5ng s\u1ed1 \u0111\u01a1n h\u00e0ng.&nbsp;<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong th\u00e1ng 5, b\u1ed9 ph\u1eadn Kinh doanh c\u00f3 t\u1ed5ng 50 \u0111\u01a1n h\u00e0ng v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb 100.000.000 VND. \u2192 ATV = 100.000.000 \/ 50 = 20.000.000 VND<\/li>\n<\/ul>\n\n\n\n<p><strong>8. T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (Customer retention rate): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng = [(S\u1ed1 kh\u00e1ch h\u00e0ng cu\u1ed1i k\u1ef3 &#8211; S\u1ed1 kh\u00e1ch h\u00e0ng m\u1edbi trong k\u1ef3) \/ S\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u1ea7u k\u1ef3] \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: \u0110\u1ea7u n\u0103m, doanh nghi\u1ec7p c\u00f3 100 kh\u00e1ch h\u00e0ng. Cu\u1ed1i n\u0103m, doanh nghi\u1ec7p c\u00f3 110 kh\u00e1ch h\u00e0ng, trong \u0111\u00f3 c\u00f3 50 kh\u00e1ch h\u00e0ng m\u1edbi trong n\u0103m.<br>\u2192 T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng = [(110 &#8211; 50) \/ 100) \u00d7 100% = 60%<\/li>\n<\/ul>\n\n\n\n<p><strong>9. Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (Customer lifetime value &#8211; CLV): <\/strong>T\u1ed5ng gi\u00e1 tr\u1ecb m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng mang l\u1ea1i cho doanh nghi\u1ec7p trong su\u1ed1t th\u1eddi gian h\u1ecd g\u1eafn b\u00f3 v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>C\u00e1ch t\u00ednh: Customer Lifetime Value = Customer Value x Average Customer Lifespan<\/p>\n\n\n\n<p>Trong \u0111\u00f3:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Customer Value (Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng) = Gi\u00e1 tr\u1ecb mua trung b\u00ecnh x s\u1ed1 l\u1ea7n mua trung b\u00ecnh<\/li>\n\n\n\n<li>Average Customer Lifespan: Tu\u1ed5i th\u1ecd trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u00ednh theo th\u00e1ng ho\u1eb7c n\u0103m.<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng chi trung b\u00ecnh 1.000.000 VND\/n\u0103m v\u00e0 duy tr\u00ec trong v\u00f2ng 5 n\u0103m.&nbsp; \u2192&nbsp; CLV = 1.000.000 x 5 = 5.000.000 VND<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-14-1024x552.png\" alt=\"V\u00ed d\u1ee5 b\u1ea3ng m\u1eabu KPI cho b\u1ed9 ph\u1eadn Kinh doanh\" class=\"wp-image-9685\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-14-1024x552.png 1024w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-14-300x162.png 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-14-768x414.png 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-14-150x81.png 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-14-696x375.png 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-14-1068x576.png 1068w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-14-779x420.png 779w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-14.png 1376w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>V\u00ed d\u1ee5 b\u1ea3ng m\u1eabu KPI cho b\u1ed9 ph\u1eadn Kinh doanh<\/em><\/figcaption><\/figure><\/div>\n\n\n<style>\n    .gradient-button {\n      background: linear-gradient(20deg, #061a15, #00c659);\n      border: none;\n      color: white;\n      padding: 10px 30px;\n      border-radius: 25px;\n      box-shadow: 0 4px 8px rgba(0, 0, 0, 0.3);\n      transition: transform 0.3s ease-in-out;\n      cursor: pointer;\n      font-weight: bold;\n      font-family: Alexandria, sans-serif;\n      font-size: 20px;\n      text-decoration: none;\n      display: inline-block;\n    }\n\n    .gradient-button:hover {\n      transform: scale(1.1);\n    }\n\n    .button-container {\n      margin-top: 20px;\n      margin-bottom: 20px;\n      display: flex;\n            justify-content: center;\n    }\n  <\/style>\n\n\n  <div class=\"button-container\">\n    <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1EXTrZxhl-SZ1Hpp2Wdp0mXsfoJKGnxK_kJ5z_k4LjBs\/edit?pli=1&#038;gid=0\" target=\"_blank\" class=\"gradient-button\" rel=\"noopener\">T\u1ea2I M\u1eaaU KPI CHO B\u1ed8 PH\u1eacN KINH DOANH<\/a>\n  <\/div>\n\n\n\n<p><strong>&gt;&gt;&gt; C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m: <\/strong><a href=\"https:\/\/www.topcv.vn\/mau-kpi-cho-nhan-vien-kinh-doanh\"><strong>M\u1eabu KPI cho Nh\u00e2n vi\u00ean kinh doanh<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mau_KPI_cho_bo_phan_Marketing\"><\/span><strong>M\u1eabu KPI cho b\u1ed9 ph\u1eadn Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Ch\u1ec9 s\u1ed1 KPI<\/strong><\/td><td><strong>M\u00f4 t\u1ea3<\/strong><\/td><td><strong>\u0110\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng<\/strong><\/td><td><strong>T\u1ea7n su\u1ea5t \u0111o l\u01b0\u1eddng<\/strong><\/td><\/tr><tr><td>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean<\/td><td>S\u1ed1 l\u01b0\u1ee3t ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp website th\u00f4ng qua c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00f4ng tr\u1ea3 ph\u00ed<\/td><td>Sessions (Phi\u00ean truy c\u1eadp)<\/td><td>H\u00e0ng tu\u1ea7n<\/td><\/tr><tr><td>L\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u<\/td><td>T\u1ea7n su\u1ea5t ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a ch\u1ee9a t\u00ean th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c t\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google<\/td><td>L\u01b0\u1ee3t t\u00ecm ki\u1ebfm<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi theo d\u00f5i<\/td><td>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh<\/td><td>%<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/td><td>M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/td><td>%<\/td><td>H\u00e0ng ng\u00e0y<\/td><\/tr><tr><td>S\u1ed1 l\u01b0\u1ee3ng lead<\/td><td>T\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p<\/td><td>Ng\u01b0\u1eddi<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean website<\/td><td>T\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trang web<\/td><td>%<\/td><td>H\u00e0ng tu\u1ea7n<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/td><td>T\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o<\/td><td>%<\/td><td>H\u00e0ng ng\u00e0y<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 m\u1edf email<\/td><td>T\u1ef7 l\u1ec7 Email \u0111\u01b0\u1ee3c m\u1edf tr\u00ean t\u1ed5ng s\u1ed1 Email \u0111\u00e3 g\u1eedi th\u00e0nh c\u00f4ng<\/td><td>%<\/td><td>H\u00e0ng ng\u00e0y<\/td><\/tr><tr><td>Chi ph\u00ed tr\u00ean m\u1ed7i lead<\/td><td>Chi ph\u00ed trung b\u00ecnh tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads) t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/td><td>VND<\/td><td>H\u00e0ng ng\u00e0y<\/td><\/tr><tr><td>Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng<\/td><td>Chi ph\u00ed trung b\u00ecnh \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi<\/td><td>VND<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>Hi\u1ec7u qu\u1ea3 chi ti\u00eau Marketing<\/td><td>Hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a ng\u00e2n s\u00e1ch Marketing so v\u1edbi doanh thu t\u1ea1o ra<\/td><td><\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n Marketing<\/td><td>Hi\u1ec7u qu\u1ea3 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi chi ph\u00ed b\u1ecf ra cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb<\/td><td>%<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Gi\u1ea3i th\u00edch t\u1eebng ch\u1ec9 s\u1ed1:<\/strong><\/p>\n\n\n\n<p><strong>1. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean (Organic traffic):<\/strong> L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean (Organic Traffic) l\u00e0 s\u1ed1 l\u01b0\u1ee3t ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp website th\u00f4ng qua c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00f4ng tr\u1ea3 ph\u00ed tr\u00ean Google, Bing v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c, kh\u00f4ng bao g\u1ed3m traffic t\u1eeb qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.&nbsp;<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean = T\u1ed5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp &#8211; L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u1ea3 ph\u00ed<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Website ghi nh\u1eadn 1.000 l\u01b0\u1ee3t truy c\u1eadp trong m\u1ed9t th\u00e1ng, trong \u0111\u00f3 300 l\u01b0\u1ee3t \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<br>\u2192 Organic Traffic = 1.000 &#8211; 300 = 700 l\u01b0\u1ee3t truy c\u1eadp<\/li>\n<\/ul>\n\n\n\n<p><strong>2. L\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u (Brand search volume):<\/strong> Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ea7n su\u1ea5t ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a ch\u1ee9a t\u00ean th\u01b0\u01a1ng hi\u1ec7u, t\u00ean s\u1ea3n ph\u1ea9m g\u1eafn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c bi\u1ebfn th\u1ec3 c\u1ee7a t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google. Ch\u1ec9 s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ed5ng h\u1ee3p kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0: Google Trends, Google Search Console, SEMrush, Ahrefs, KeywordTool.io, v.vv..<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a TopCV nh\u01b0: TopCV t\u00ecm vi\u1ec7c, vi\u1ec7c l\u00e0m TopCV, TopCV tuy\u1ec3n d\u1ee5ng, TopCV cho nh\u00e0 tuy\u1ec3n d\u1ee5ng, TopCV \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi theo d\u00f5i (Followers growth rate):<\/strong> T\u1ed1c \u0111\u1ed9 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i m\u1edbi tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i (Instagram, Facebook, v.v.) trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.&nbsp;<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi theo d\u00f5i = [(S\u1ed1 follower m\u1edbi &#8211; S\u1ed1 follower m\u1ea5t) \/ S\u1ed1 follower \u0111\u1ea7u k\u1ef3] \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 10.000 follower \u0111\u1ea7u th\u00e1ng, trong th\u00e1ng \u0111\u00f3 t\u0103ng th\u00eam 500 follower v\u00e0 m\u1ea5t 100 follower.&nbsp;|<br>\u2192 T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi theo d\u00f5i = (500 &#8211; 100) \/ 10.000 \u00d7 100% = 4%<\/li>\n<\/ul>\n\n\n\n<p><strong>4. T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (Social media engagement rate): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i = T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c (like, share, comment, react\u1ef7on) \/ T\u1ed5ng s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ghi nh\u1eadn 200 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u00e0i kho\u1ea3n c\u00f3 10.000 ng\u01b0\u1eddi theo d\u00f5i.<br>\u2192 T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i = (200 \/ 10.000) \u00d7 100% = 2%<\/li>\n<\/ul>\n\n\n\n<p><strong>5. S\u1ed1 l\u01b0\u1ee3ng lead: <\/strong>T\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u01b0: \u0111i\u1ec1n form \u0111\u1ec3 l\u1ea1i th\u00f4ng tin c\u00e1 nh\u00e2n, \u0111\u0103ng k\u00fd t\u01b0 v\u1ea5n\/d\u00f9ng th\u1eed, t\u1ea3i t\u00e0i li\u1ec7u, click v\u00e0o link s\u1ea3n ph\u1ea9m, v.vv..<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5: <\/strong>Trong th\u00e1ng 3, doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c: 120 ng\u01b0\u1eddi \u0111\u1ec3 l\u1ea1i th\u00f4ng tin qua form thu lead tr\u00ean qu\u1ea3ng c\u00e1o, 50 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn demo qua form tr\u00ean website v\u00e0 30 ng\u01b0\u1eddi \u0111\u1ec3 l\u1ea1i th\u00f4ng tin khi tham gia webinar.&nbsp;<br>\u2192 S\u1ed1 l\u01b0\u1ee3ng lead trong th\u00e1ng = 120 + 50 + 30 = 200 lead<\/p>\n\n\n\n<p><strong>6. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion rate): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau (v\u00ed d\u1ee5: mua h\u00e0ng, \u0111\u0103ng k\u00fd, \u0111i\u1ec1n form, t\u1ea3i t\u00e0i li\u1ec7u) tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trang web.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i =&nbsp; (S\u1ed1 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i \/ T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Website c\u00f3 1.000 l\u01b0\u1ee3t truy c\u1eadp trong m\u1ed9t th\u00e1ng v\u00e0 c\u00f3 50 ng\u01b0\u1eddi \u0111i\u1ec1n form \u0111\u0103ng k\u00fd t\u01b0 v\u1ea5n.<br>\u2192 Conversion Rate = (50 \/ 1.000) \u00d7 100% = 5%<\/li>\n<\/ul>\n\n\n\n<p><strong>7. T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (Click-through rate &#8211; CTR):<\/strong> Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t = (S\u1ed1 l\u01b0\u1ee3t nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o \/ S\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o) x 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ghi nh\u1eadn 500 l\u01b0\u1ee3t click tr\u00ean 10.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb.<br>\u2192 CTR = (500 \/ 10.000) \u00d7 100% = 5%<\/li>\n<\/ul>\n\n\n\n<p><strong>8. T\u1ef7 l\u1ec7 m\u1edf email (Email open rate): <\/strong>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m Email \u0111\u01b0\u1ee3c ng\u01b0\u1eddi nh\u1eadn m\u1edf tr\u00ean t\u1ed5ng s\u1ed1 Email \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi th\u00e0nh c\u00f4ng.&nbsp;<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 m\u1edf email = (S\u1ed1 email \u0111\u01b0\u1ee3c m\u1edf \/ T\u1ed5ng s\u1ed1 email g\u1eedi th\u00e0nh c\u00f4ng) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t chi\u1ebfn d\u1ecbch g\u1eedi 1.000 email th\u00e0nh c\u00f4ng v\u00e0 c\u00f3 200 email \u0111\u01b0\u1ee3c m\u1edf.<br>\u2192 T\u1ef7 l\u1ec7 m\u1edf email = (200 \/ 1.000) \u00d7 100% = 20%<\/li>\n<\/ul>\n\n\n\n<p><strong>9. Chi ph\u00ed tr\u00ean m\u1ed7i lead (Cost per lead &#8211; CPL): <\/strong>Chi ph\u00ed trung b\u00ecnh tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads) t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: CPL = T\u1ed5ng chi ph\u00ed qu\u1ea3ng c\u00e1o \/ T\u1ed5ng s\u1ed1 leads thu \u0111\u01b0\u1ee3c<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t doanh nghi\u1ec7p chi 1.000.000 VN\u0110 cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 thu v\u1ec1 20 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (leads).<br>\u2192 CPL = 1.000.000 \/ 20 = 50.000 VND\/lead<\/li>\n<\/ul>\n\n\n\n<p><strong>10.<\/strong> <strong>Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (Customer acquisition cost &#8211; CAC): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng chi ph\u00ed trung b\u00ecnh m\u00e0 doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.&nbsp;<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng = (Chi ph\u00ed b\u00e1n h\u00e0ng + Chi ph\u00ed ti\u1ebfp th\u1ecb) \/ S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t doanh nghi\u1ec7p chi 300.000.000 VND cho ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 200.000.000 VND cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ec3 thu h\u00fat 5.000 kh\u00e1ch h\u00e0ng m\u1edbi.<br>\u2192 CAC = (300.000.000 + 200.000.000) \/ 5.000 = 100.000 VND\/kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<p><strong>11. Hi\u1ec7u qu\u1ea3 chi ti\u00eau Marketing (Marketing efficiency ratio): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a ng\u00e2n s\u00e1ch Marketing so v\u1edbi doanh thu t\u1ea1o ra.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Hi\u1ec7u qu\u1ea3 chi ti\u00eau Marketing = Doanh thu \/ Chi ph\u00ed Marketing<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: N\u1ebfu doanh nghi\u1ec7p t\u1ea1o ra 100.000.000 VND doanh thu t\u1eeb 10.000.000 VND chi ph\u00ed Marketing.<br>\u2192 Hi\u1ec7u qu\u1ea3 chi ti\u00eau Marketing = 100.000.000 \/ 10.000.000 = 10<\/li>\n<\/ul>\n\n\n\n<p><strong>12. T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n Marketing (Return on marketing investment &#8211; ROMI): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi chi ph\u00ed b\u1ecf ra cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n Marketing = [(Doanh thu t\u1eeb Marketing &#8211; Chi ph\u00ed Marketing) \/ Chi ph\u00ed Marketing] \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t doanh nghi\u1ec7p chi 100.000 VND cho m\u1ed9t chi\u1ebfn d\u1ecbch Marketing v\u00e0 t\u1ea1o ra 500.000 VND doanh thu t\u1eeb chi\u1ebfn d\u1ecbch \u0111\u00f3.<br>\u2192 ROMI = [(500.000 \u2212 100.000) \/ 100.000] \u00d7 100% = 400%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-19-1024x553.png\" alt=\"V\u00ed d\u1ee5 b\u1ea3ng m\u1eabu KPI cho b\u1ed9 ph\u1eadn Marketing\" class=\"wp-image-9690\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-19-1024x553.png 1024w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-19-300x162.png 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-19-768x415.png 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-19-150x81.png 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-19-696x376.png 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-19-1068x577.png 1068w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-19-778x420.png 778w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-19.png 1372w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>V\u00ed d\u1ee5 b\u1ea3ng m\u1eabu KPI cho b\u1ed9 ph\u1eadn Marketing<\/em><\/figcaption><\/figure>\n\n\n\n<style>\n    .gradient-button {\n      background: linear-gradient(20deg, #061a15, #00c659);\n      border: none;\n      color: white;\n      padding: 10px 30px;\n      border-radius: 25px;\n      box-shadow: 0 4px 8px rgba(0, 0, 0, 0.3);\n      transition: transform 0.3s ease-in-out;\n      cursor: pointer;\n      font-weight: bold;\n      font-family: Alexandria, sans-serif;\n      font-size: 20px;\n      text-decoration: none;\n      display: inline-block;\n    }\n\n    .gradient-button:hover {\n      transform: scale(1.1);\n    }\n\n    .button-container {\n      margin-top: 20px;\n      margin-bottom: 20px;\n      display: flex;\n            justify-content: center;\n    }\n  <\/style>\n\n\n  <div class=\"button-container\">\n    <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1EXTrZxhl-SZ1Hpp2Wdp0mXsfoJKGnxK_kJ5z_k4LjBs\/edit?pli=1&#038;gid=1308510129\" target=\"_blank\" class=\"gradient-button\" rel=\"noopener\">T\u1ea2I M\u1eaaU KPI CHO B\u1ed8 PH\u1eacN MARKETING<\/a>\n  <\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mau_KPI_cho_bo_phan_San_xuat\"><\/span><strong>M\u1eabu KPI cho b\u1ed9 ph\u1eadn S\u1ea3n xu\u1ea5t<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>KPI<\/strong><\/td><td><strong>M\u00f4 t\u1ea3<\/strong><\/td><td><strong>\u0110\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng<\/strong><\/td><td><strong>T\u1ea7n su\u1ea5t \u0111o l\u01b0\u1eddng<\/strong><\/td><\/tr><tr><td>Th\u1eddi gian chu k\u1ef3 s\u1ea3n xu\u1ea5t<\/td><td>Th\u1eddi gian \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ed9t chu k\u1ef3 s\u1ea3n xu\u1ea5t<\/td><td>Ph\u00fat\/s\u1ea3n ph\u1ea9m<\/td><td>H\u00e0ng ng\u00e0y\/Theo ca<\/td><\/tr><tr><td>Xu\u1ea5t l\u01b0\u1ee3ng<\/td><td>S\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh<\/td><td>S\u1ea3n ph\u1ea9m\/gi\u1edd, \u0111\u01a1n h\u00e0ng\/ng\u00e0y.<\/td><td>H\u00e0ng ng\u00e0y\/Theo ca<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t<\/td><td>T\u1ef7 l\u1ec7 s\u1ea3n l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t th\u1ef1c t\u1ebf so v\u1edbi k\u1ebf ho\u1ea1ch \u0111\u1ec1 ra<\/td><td>%<\/td><td>H\u00e0ng th\u00e1ng\/qu\u00fd\/n\u0103m<\/td><\/tr><tr><td>Hi\u1ec7u su\u1ea5t thi\u1ebft b\u1ecb t\u1ed5ng th\u1ec3<\/td><td>M\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00e1y m\u00f3c, thi\u1ebft b\u1ecb so v\u1edbi ti\u1ec1m n\u0103ng t\u1ed1i \u0111a<\/td><td>%<\/td><td>H\u00e0ng ng\u00e0y\/Theo ca<\/td><\/tr><tr><td>M\u1ee9c s\u1eed d\u1ee5ng c\u00f4ng su\u1ea5t<\/td><td>T\u1ef7 l\u1ec7 s\u1ea3n l\u01b0\u1ee3ng th\u1ef1c t\u1ebf so v\u1edbi n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t t\u1ed1i \u0111a trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh<\/td><td>%<\/td><td>H\u00e0ng ng\u00e0y\/tu\u1ea7n\/th\u00e1ng<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 l\u1ed7i s\u1ea3n ph\u1ea9m<\/td><td>T\u1ef7 l\u1ec7 s\u1ea3n ph\u1ea9m l\u1ed7i trong t\u1ed5ng s\u1ed1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t<\/td><td>%<\/td><td>H\u00e0ng ng\u00e0y\/Theo ca\/Theo l\u00f4 s\u1ea3n ph\u1ea9m<\/td><\/tr><tr><td>Chi ph\u00ed s\u1ea3n xu\u1ea5t tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb<\/td><td>T\u1ed5ng chi ph\u00ed c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m<\/td><td>VND\/s\u1ea3n ph\u1ea9m<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>Chi ph\u00ed b\u1ea3o tr\u00ec tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb<\/td><td>Chi ph\u00ed s\u1eeda ch\u1eefa trung b\u00ecnh tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m<\/td><td>VND\/s\u1ea3n ph\u1ea9m<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>Sai l\u1ec7ch ti\u00eau hao nguy\u00ean v\u1eadt li\u1ec7u<\/td><td>M\u1ee9c ch\u00eanh l\u1ec7ch gi\u1eefa l\u01b0\u1ee3ng nguy\u00ean v\u1eadt li\u1ec7u ti\u00eau hao th\u1ef1c t\u1ebf v\u1edbi \u0111\u1ecbnh m\u1ee9c trong k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t<\/td><td>VND<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Gi\u1ea3i th\u00edch t\u1eebng ch\u1ec9 s\u1ed1:<\/strong><\/p>\n\n\n\n<p><strong>1. Th\u1eddi gian chu k\u1ef3 s\u1ea3n xu\u1ea5t (Cycle time): <\/strong>Kho\u1ea3ng th\u1eddi gian th\u1ef1c t\u1ebf \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ed9t chu k\u1ef3 s\u1ea3n xu\u1ea5t. Cycle Time c\u00e0ng ng\u1eafn cho th\u1ea5y quy tr\u00ecnh s\u1ea3n xu\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 \u00edt gi\u00e1n \u0111o\u1ea1n.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Th\u1eddi gian chu k\u1ef3 s\u1ea3n xu\u1ea5t = T\u1ed5ng th\u1eddi gian s\u1ea3n xu\u1ea5t \/ S\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u00e0n th\u00e0nh<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t m\u1ea5t t\u1ed5ng c\u1ed9ng 240 ph\u00fat \u0111\u1ec3 ho\u00e0n th\u00e0nh 60 s\u1ea3n ph\u1ea9m.<br>\u2192 Cycle Time = 240 \/ 60 = 4 ph\u00fat\/s\u1ea3n ph\u1ea9m<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Xu\u1ea5t l\u01b0\u1ee3ng (Throughput rate):<\/strong> S\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Xu\u1ea5t l\u01b0\u1ee3ng = S\u1ed1 \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m ho\u00e0n th\u00e0nh \/ Th\u1eddi gian s\u1ea3n xu\u1ea5t<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t 100 s\u1ea3n ph\u1ea9m trong 1 gi\u1edd.<br>\u2192 Xu\u1ea5t l\u01b0\u1ee3ng = 100 s\u1ea3n ph\u1ea9m\/gi\u1edd<\/li>\n<\/ul>\n\n\n\n<p><strong>3. T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t (Production attainment): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 s\u1ea3n l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t th\u1ef1c t\u1ebf so v\u1edbi k\u1ebf ho\u1ea1ch \u0111\u1ec1 ra trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t = (S\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t th\u1ef1c t\u1ebf \/ S\u1ea3n l\u01b0\u1ee3ng m\u1ee5c ti\u00eau) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong th\u00e1ng, nh\u00e0 m\u00e1y \u0111\u1eb7t m\u1ee5c ti\u00eau s\u1ea3n xu\u1ea5t 1.000 s\u1ea3n ph\u1ea9m, nh\u01b0ng th\u1ef1c t\u1ebf ch\u1ec9 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c 900 s\u1ea3n ph\u1ea9m.<br>\u2192 T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t = (900 \/ 1.000) \u00d7 100% = 90%<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Hi\u1ec7u su\u1ea5t thi\u1ebft b\u1ecb t\u1ed5ng th\u1ec3 (Overall equipment effectiveness &#8211; OEE):<\/strong> Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00e1y m\u00f3c, thi\u1ebft b\u1ecb so v\u1edbi ti\u1ec1m n\u0103ng t\u1ed1i \u0111a.&nbsp;<\/p>\n\n\n\n<p>C\u00e1ch t\u00ednh: Hi\u1ec7u su\u1ea5t thi\u1ebft b\u1ecb t\u1ed5ng th\u1ec3 = T\u1ef7 l\u1ec7 kh\u1ea3 d\u1ee5ng x M\u1ee9c \u0111\u1ed9 hi\u1ec7u su\u1ea5t x T\u1ef7 l\u1ec7 ch\u1ea5t l\u01b0\u1ee3ng<\/p>\n\n\n\n<p>Trong \u0111\u00f3:<\/p>\n\n\n\n<ul>\n<li>T\u1ef7 l\u1ec7 kh\u1ea3 d\u1ee5ng = Th\u1eddi gian m\u00e1y ch\u1ea1y \/ Th\u1eddi gian s\u1ea3n xu\u1ea5t d\u1ef1 ki\u1ebfn<\/li>\n\n\n\n<li>M\u1ee9c \u0111\u1ed9 hi\u1ec7u su\u1ea5t = (S\u1ed1 \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t \u00d7 Th\u1eddi gian chu k\u1ef3 l\u00fd t\u01b0\u1edfng) \/ Th\u1eddi gian m\u00e1y ch\u1ea1y th\u1ef1c t\u1ebf<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 ch\u1ea5t l\u01b0\u1ee3ng = (T\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng &#8211; S\u1ed1 s\u1ea3n ph\u1ea9m l\u1ed7i) \/ S\u1ed1 \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t<\/li>\n<\/ul>\n\n\n\n<p><strong>5. M\u1ee9c s\u1eed d\u1ee5ng c\u00f4ng su\u1ea5t (Capacity utilization): <\/strong>T\u1ef7 l\u1ec7 s\u1ea3n l\u01b0\u1ee3ng th\u1ef1c t\u1ebf so v\u1edbi n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t t\u1ed1i \u0111a trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: M\u1ee9c s\u1eed d\u1ee5ng c\u00f4ng su\u1ea5t = (S\u1ea3n l\u01b0\u1ee3ng th\u1ef1c t\u1ebf \/ C\u00f4ng su\u1ea5t t\u1ed1i \u0111a) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t nh\u00e0 m\u00e1y c\u00f3 c\u00f4ng su\u1ea5t t\u1ed1i \u0111a 10.000 s\u1ea3n ph\u1ea9m\/th\u00e1ng, nh\u01b0ng th\u1ef1c t\u1ebf ch\u1ec9 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c 7.000 s\u1ea3n ph\u1ea9m trong th\u00e1ng.<br>\u2192 M\u1ee9c s\u1eed d\u1ee5ng c\u00f4ng su\u1ea5t = (7.000 \/ 10.000) \u00d7 100% = 70%<\/li>\n<\/ul>\n\n\n\n<p><strong>6. T\u1ef7 l\u1ec7 l\u1ed7i s\u1ea3n ph\u1ea9m (Defect rate): <\/strong>T\u1ef7 l\u1ec7 s\u1ea3n ph\u1ea9m ho\u1eb7c linh ki\u1ec7n kh\u00f4ng \u0111\u1ea1t ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean t\u1ed5ng s\u1ed1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 l\u1ed7i s\u1ea3n ph\u1ea9m = (S\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u1ed7i \/ T\u1ed5ng s\u1ed1 s\u1ea3n ph\u1ea9m s\u1ea3n xu\u1ea5t) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong m\u1ed9t th\u00e1ng, m\u1ed9t d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t t\u1ea1o ra 1.200.000 s\u1ea3n ph\u1ea9m, trong \u0111\u00f3 c\u00f3 2.000 s\u1ea3n ph\u1ea9m b\u1ecb l\u1ed7i.<br>\u2192 T\u1ef7 l\u1ec7 l\u1ed7i s\u1ea3n ph\u1ea9m = (2.000 \/ 1.200.000) \u00d7 100% = 0,17%<\/li>\n<\/ul>\n\n\n\n<p><strong>7. Chi ph\u00ed s\u1ea3n xu\u1ea5t tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb (Production cost per unit): <\/strong>T\u1ed5ng chi ph\u00ed c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra m\u1ed9t \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Chi ph\u00ed s\u1ea3n xu\u1ea5t tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb = T\u1ed5ng chi ph\u00ed s\u1ea3n xu\u1ea5t \/ S\u1ed1 \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong m\u1ed9t th\u00e1ng, nh\u00e0 m\u00e1y ph\u00e1t sinh t\u1ed5ng chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 2.400.000.000 VND v\u00e0 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c 120.000 s\u1ea3n ph\u1ea9m.<br>\u2192 Chi ph\u00ed s\u1ea3n xu\u1ea5t tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb = 2.400.000.000 \/ 120.000 = 20.000 VND\/s\u1ea3n ph\u1ea9m<\/li>\n<\/ul>\n\n\n\n<p><strong>8. Chi ph\u00ed b\u1ea3o tr\u00ec tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb (Unit maintenance cost):<\/strong> Chi ph\u00ed s\u1eeda ch\u1eefa, b\u1ea3o tr\u00ec m\u00e1y m\u00f3c, thi\u1ebft b\u1ecb trung b\u00ecnh ph\u00e2n b\u1ed5 cho m\u1ed7i \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Chi ph\u00ed b\u1ea3o tr\u00ec tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb = T\u1ed5ng chi ph\u00ed b\u1ea3o tr\u00ec \/ S\u1ed1 \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong m\u1ed9t th\u00e1ng, doanh nghi\u1ec7p chi 300.000.000 VND cho ho\u1ea1t \u0111\u1ed9ng b\u1ea3o tr\u00ec v\u00e0 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c 150.000 s\u1ea3n ph\u1ea9m.<br>\u2192 Chi ph\u00ed b\u1ea3o tr\u00ec tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb = 300.000.000 \/ 150.000 = 2.000 VND\/s\u1ea3n ph\u1ea9m<\/li>\n<\/ul>\n\n\n\n<p><strong>9. Sai l\u1ec7ch ti\u00eau hao nguy\u00ean v\u1eadt li\u1ec7u (Material usage variance): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c ch\u00eanh l\u1ec7ch gi\u1eefa l\u01b0\u1ee3ng nguy\u00ean v\u1eadt li\u1ec7u ti\u00eau hao th\u1ef1c t\u1ebf v\u1edbi \u0111\u1ecbnh m\u1ee9c trong k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Sai l\u1ec7ch ti\u00eau hao nguy\u00ean v\u1eadt li\u1ec7u = (\u0110\u1ecbnh m\u1ee9c nguy\u00ean v\u1eadt li\u1ec7u trong k\u1ebf ho\u1ea1ch &#8211; L\u01b0\u1ee3ng nguy\u00ean v\u1eadt li\u1ec7u ti\u00eau hao th\u1ef1c t\u1ebf) x \u0110\u01a1n gi\u00e1 ti\u00eau chu\u1ea9n<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Theo k\u1ebf ho\u1ea1ch, \u0111\u1ec3 s\u1ea3n xu\u1ea5t m\u1ed9t l\u00f4 h\u00e0ng, doanh nghi\u1ec7p d\u1ef1 ki\u1ebfn s\u1eed d\u1ee5ng 1.000 kg nguy\u00ean v\u1eadt li\u1ec7u A, \u0111\u01a1n gi\u00e1 ti\u00eau chu\u1ea9n l\u00e0 50.000 VND\/kg. Tuy nhi\u00ean, th\u1ef1c t\u1ebf s\u1ea3n xu\u1ea5t ti\u00eau th\u1ee5 1.100 kg.&nbsp;<br>\u2192 Sai l\u1ec7ch ti\u00eau hao nguy\u00ean v\u1eadt li\u1ec7u = (1.000 &#8211; 1.100) x 50.000 = -5.000.000 VND<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"433\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-17-1024x433.png\" alt=\"V\u00ed d\u1ee5 b\u1ea3ng m\u1eabu KPI cho b\u1ed9 ph\u1eadn S\u1ea3n xu\u1ea5t\" class=\"wp-image-9688\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-17-1024x433.png 1024w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-17-300x127.png 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-17-768x324.png 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-17-1536x649.png 1536w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-17-150x63.png 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-17-696x294.png 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-17-1068x451.png 1068w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-17-994x420.png 994w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-17.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>V\u00ed d\u1ee5 b\u1ea3ng m\u1eabu KPI cho b\u1ed9 ph\u1eadn S\u1ea3n xu\u1ea5t<\/em><\/figcaption><\/figure>\n\n\n\n<style>\n    .gradient-button {\n      background: linear-gradient(20deg, #061a15, #00c659);\n      border: none;\n      color: white;\n      padding: 10px 30px;\n      border-radius: 25px;\n      box-shadow: 0 4px 8px rgba(0, 0, 0, 0.3);\n      transition: transform 0.3s ease-in-out;\n      cursor: pointer;\n      font-weight: bold;\n      font-family: Alexandria, sans-serif;\n      font-size: 20px;\n      text-decoration: none;\n      display: inline-block;\n    }\n\n    .gradient-button:hover {\n      transform: scale(1.1);\n    }\n\n    .button-container {\n      margin-top: 20px;\n      margin-bottom: 20px;\n      display: flex;\n            justify-content: center;\n    }\n  <\/style>\n\n\n  <div class=\"button-container\">\n    <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1EXTrZxhl-SZ1Hpp2Wdp0mXsfoJKGnxK_kJ5z_k4LjBs\/edit?gid=706215286\" target=\"_blank\" class=\"gradient-button\" rel=\"noopener\">T\u1ea2I M\u1eaaU KPI CHO B\u1ed8 PH\u1eacN S\u1ea2N XU\u1ea4T<\/a>\n  <\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mau_KPI_cho_phong_Hanh_chinh_nhan_su\"><\/span><strong>M\u1eabu KPI cho ph\u00f2ng H\u00e0nh ch\u00ednh nh\u00e2n s\u1ef1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Ch\u1ec9 s\u1ed1 KPI<\/strong><\/td><td><strong>M\u00f4 t\u1ea3<\/strong><\/td><td><strong>\u0110\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng<\/strong><\/td><td><strong>T\u1ea7n su\u1ea5t \u0111o l\u01b0\u1eddng<\/strong><\/td><\/tr><tr><td>Th\u1eddi gian tuy\u1ec3n d\u1ee5ng<\/td><td>Th\u1eddi gian t\u00ednh t\u1eeb khi b\u1eaft \u0111\u1ea7u \u0111\u0103ng tuy\u1ec3n \u0111\u1ebfn khi \u1ee9ng vi\u00ean ch\u00ednh th\u1ee9c ch\u1ea5p nh\u1eadn l\u1eddi m\u1eddi l\u00e0m vi\u1ec7c<\/td><td>Ng\u00e0y<\/td><td>Theo chi\u1ebfn d\u1ecbch tuy\u1ec3n d\u1ee5ng<\/td><\/tr><tr><td>Chi ph\u00ed tuy\u1ec3n d\u1ee5ng<\/td><td>T\u1ed5ng chi ph\u00ed trung b\u00ecnh m\u00e0 doanh nghi\u1ec7p ph\u1ea3i chi tr\u1ea3 \u0111\u1ec3 tuy\u1ec3n d\u1ee5ng th\u00e0nh c\u00f4ng m\u1ed9t nh\u00e2n s\u1ef1 m\u1edbi<\/td><td>VND\/nh\u00e2n s\u1ef1<\/td><td>H\u00e0ng n\u0103m<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean ch\u1ea5p nh\u1eadn th\u01b0 m\u1eddi l\u00e0m vi\u1ec7c<\/td><td>T\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean \u0111\u1ed3ng \u00fd nh\u1eadn l\u1eddi m\u1eddi l\u00e0m vi\u1ec7c tr\u00ean t\u1ed5ng s\u1ed1 th\u01b0 m\u1eddi l\u00e0m vi\u1ec7c (offer) \u0111\u00e3 g\u1eedi \u0111i<\/td><td>%<\/td><td>H\u00e0ng qu\u00fd<\/td><\/tr><tr><td>Th\u1eddi gian \u0111\u1ea1t n\u0103ng su\u1ea5t<\/td><td>Th\u1eddi gian t\u1eeb b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c \u0111\u1ebfn khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c hi\u1ec7u su\u1ea5t k\u1ef3 v\u1ecdng theo ti\u00eau chu\u1ea9n c\u1ee7a v\u1ecb tr\u00ed<\/td><td>Ng\u00e0y<\/td><td>H\u00e0ng qu\u00fd<\/td><\/tr><tr><td>Training Return on Investment<\/td><td>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh t\u1ebf c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/td><td>VND<\/td><td>Theo t\u1eebng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 ch\u00ednh x\u00e1c c\u1ee7a b\u1ea3ng l\u01b0\u01a1ng<\/td><td>T\u1ef7 l\u1ec7 b\u1ea3ng l\u01b0\u01a1ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd \u0111\u00fang, kh\u00f4ng c\u00f3 sai s\u00f3t trong m\u1ed9t k\u1ef3 tr\u1ea3 l\u01b0\u01a1ng<\/td><td>%<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 tu\u00e2n th\u1ee7<\/td><td>T\u1ef7 l\u1ec7 h\u1ed3 s\u01a1 nh\u00e2n s\u1ef1 tu\u00e2n th\u1ee7 \u0111\u00fang quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt lao \u0111\u1ed9ng v\u00e0 quy \u0111\u1ecbnh n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p<\/td><td>%<\/td><td>H\u00e0ng qu\u00fd<\/td><\/tr><tr><td>M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean<\/td><td>M\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft, \u0111\u1ed9ng l\u1ef1c v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a nh\u00e2n vi\u00ean trong c\u00f4ng vi\u1ec7c<\/td><td>\u0110i\u1ec3m \u0111\u00e1nh gi\u00e1<\/td><td>H\u00e0ng n\u0103m<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c<\/td><td>T\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c tr\u00ean t\u1ed5ng s\u1ed1 lao \u0111\u1ed9ng b\u00ecnh qu\u00e2n<\/td><td>%<\/td><td>H\u00e0ng n\u0103m<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean<\/td><td>T\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean ti\u1ebfp t\u1ee5c l\u00e0m vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh<\/td><td>%<\/td><td>H\u00e0ng n\u0103m<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 th\u0103ng ti\u1ebfn n\u1ed9i b\u1ed9<\/td><td>T\u1ec9 l\u1ec7 nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c ho\u1eb7c \u0111i\u1ec1u chuy\u1ec3n l\u00ean v\u1ecb tr\u00ed cao h\u01a1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh<\/td><td>%<\/td><td>H\u00e0ng n\u0103m<\/td><\/tr><tr><td>Employee Net Promoter Score<\/td><td>M\u1ee9c \u0111\u1ed9 nh\u00e2n vi\u00ean s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u c\u00f4ng ty nh\u01b0 m\u1ed9t n\u01a1i l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng<\/td><td>\u0110i\u1ec3m \u0111\u00e1nh gi\u00e1<\/td><td>H\u00e0ng n\u0103m<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Gi\u1ea3i th\u00edch t\u1eebng ch\u1ec9 s\u1ed1:<\/strong><\/p>\n\n\n\n<p><strong>1. Th\u1eddi gian tuy\u1ec3n d\u1ee5ng (Time to fill): <\/strong>Th\u1eddi gian t\u00ednh t\u1eeb khi b\u1eaft \u0111\u1ea7u \u0111\u0103ng tuy\u1ec3n \u0111\u1ebfn khi \u1ee9ng vi\u00ean ch\u00ednh th\u1ee9c ch\u1ea5p nh\u1eadn l\u1eddi m\u1eddi l\u00e0m vi\u1ec7c.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Th\u1eddi gian tuy\u1ec3n d\u1ee5ng = Ng\u00e0y \u1ee9ng vi\u00ean ch\u1ea5p nh\u1eadn offer &#8211; Ng\u00e0y \u0111\u0103ng tuy\u1ec3n vi\u1ec7c l\u00e0m<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Doanh nghi\u1ec7p \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng v\u00e0o ng\u00e0y 01\/01 v\u00e0 \u1ee9ng vi\u00ean ch\u1ea5p nh\u1eadn l\u1eddi m\u1eddi l\u00e0m vi\u1ec7c v\u00e0o ng\u00e0y 15\/02.<br>\u2192 Th\u1eddi gian tuy\u1ec3n d\u1ee5ng = 45 ng\u00e0y<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Chi ph\u00ed tuy\u1ec3n d\u1ee5ng (Cost per hire):<\/strong> T\u1ed5ng chi ph\u00ed trung b\u00ecnh m\u00e0 doanh nghi\u1ec7p ph\u1ea3i chi tr\u1ea3 \u0111\u1ec3 tuy\u1ec3n d\u1ee5ng th\u00e0nh c\u00f4ng m\u1ed9t nh\u00e2n s\u1ef1 m\u1edbi, bao g\u1ed3m chi ph\u00ed tr\u1ef1c ti\u1ebfp (qu\u1ea3ng c\u00e1o tuy\u1ec3n d\u1ee5ng, ph\u00ed n\u1ec1n t\u1ea3ng tuy\u1ec3n d\u1ee5ng, headhunter, v.vv..) v\u00e0 chi ph\u00ed gi\u00e1n ti\u1ebfp (chi ph\u00ed ph\u1ecfng v\u1ea5n, ki\u1ec3m tra, onboarding, v.vv..).<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Chi ph\u00ed tuy\u1ec3n d\u1ee5ng = (T\u1ed5ng chi ph\u00ed tr\u1ef1c ti\u1ebfp + T\u1ed5ng chi ph\u00ed gi\u00e1n ti\u1ebfp) \/ T\u1ed5ng s\u1ed1 nh\u00e2n vi\u00ean m\u1edbi tuy\u1ec3n \u0111\u01b0\u1ee3c<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong m\u1ed9t n\u0103m, doanh nghi\u1ec7p tuy\u1ec3n d\u1ee5ng 50 nh\u00e2n vi\u00ean m\u1edbi v\u1edbi t\u1ed5ng chi ph\u00ed l\u00e0&nbsp; 250.000.000 VND.<br>\u2192 Chi ph\u00ed tuy\u1ec3n d\u1ee5ng = 250.000.000 \/ 50 = 5.000.000 VND\/nh\u00e2n s\u1ef1<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><em>Khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 tuy\u1ec3n d\u1ee5ng c\u1ee7a TopCV, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m t\u00ednh n\u0103ng <a href=\"https:\/\/tuyendung.topcv.vn\/help\/dinh-nghia\/bao-cao-tuyen-dung\/\"><strong>B\u00e1o c\u00e1o tuy\u1ec3n d\u1ee5ng<\/strong><\/a>, cung c\u1ea5p d\u1eef li\u1ec7u c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0: chi ph\u00ed tuy\u1ec3n d\u1ee5ng th\u1ef1c t\u1ebf, l\u01b0\u1ee3t hi\u1ec3n th\u1ecb tin \u0111\u0103ng, l\u01b0\u1ee3t xem tin, t\u1ef7 l\u1ec7 \u1ee9ng tuy\u1ec3n, s\u1ed1 l\u01b0\u1ee3ng CV ti\u1ebfp nh\u1eadn, v.vv.. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch tuy\u1ec3n d\u1ee5ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi.<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<style>\n    .gradient-button {\n      background: linear-gradient(20deg, #061a15, #00c659);\n      border: none;\n      color: white;\n      padding: 10px 30px;\n      border-radius: 25px;\n      box-shadow: 0 4px 8px rgba(0, 0, 0, 0.3);\n      transition: transform 0.3s ease-in-out;\n      cursor: pointer;\n      font-weight: bold;\n      font-family: Alexandria, sans-serif;\n      font-size: 20px;\n      text-decoration: none;\n      display: inline-block;\n    }\n\n    .gradient-button:hover {\n      transform: scale(1.1);\n    }\n\n    .button-container {\n      margin-top: 20px;\n      margin-bottom: 20px;\n      display: flex;\n            justify-content: center;\n    }\n  <\/style>\n\n\n  <div class=\"button-container\">\n    <a href=\"https:\/\/tuyendung.topcv.vn\/\" target=\"_blank\" class=\"gradient-button\" rel=\"noopener\">Tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed<\/a>\n  <\/div>\n\n\n\n<p><strong>&gt;&gt;&gt; C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m: <\/strong><a href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/chi-phi-tuyen-dung\/\"><strong>Gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed tuy\u1ec3n d\u1ee5ng d\u00e0nh cho doanh nghi\u1ec7p<\/strong><\/a><\/p>\n\n\n\n<p><strong>3. T\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean ch\u1ea5p nh\u1eadn th\u01b0 m\u1eddi l\u00e0m vi\u1ec7c (Offer acceptance rate):&nbsp;<\/strong><\/p>\n\n\n\n<p>T\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean nh\u1eadn th\u01b0 m\u1eddi l\u00e0m vi\u1ec7c (Offer acceptance rate): T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m \u1ee9ng vi\u00ean \u0111\u1ed3ng \u00fd nh\u1eadn l\u1eddi m\u1eddi l\u00e0m vi\u1ec7c tr\u00ean t\u1ed5ng s\u1ed1 th\u01b0 m\u1eddi l\u00e0m vi\u1ec7c m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 g\u1eedi trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Ch\u1ec9 s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a \u0111\u1ec1 ngh\u1ecb tuy\u1ec3n d\u1ee5ng v\u00e0 tr\u1ea3i nghi\u1ec7m tuy\u1ec3n d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean nh\u1eadn offer = (S\u1ed1 offer \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean ch\u1ea5p nh\u1eadn \/ T\u1ed5ng s\u1ed1 offer \u0111\u00e3 g\u1eedi) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong qu\u00fd 2, doanh nghi\u1ec7p g\u1eedi 20 th\u01b0 m\u1eddi nh\u1eadn vi\u1ec7c cho \u1ee9ng vi\u00ean. Trong \u0111\u00f3, 15 \u1ee9ng vi\u00ean \u0111\u1ed3ng \u00fd nh\u1eadn vi\u1ec7c v\u00e0 5 \u1ee9ng vi\u00ean t\u1eeb ch\u1ed1i.&nbsp;<br>\u2192 T\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean nh\u1eadn offer = (15 \/ 20) \u00d7 100% = 75%<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Th\u1eddi gian \u0111\u1ea1t n\u0103ng su\u1ea5t (Time to productivity): <\/strong>Th\u1eddi gian t\u1eeb khi nh\u00e2n vi\u00ean m\u1edbi b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c \u0111\u1ebfn khi h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c hi\u1ec7u su\u1ea5t k\u1ef3 v\u1ecdng theo ti\u00eau chu\u1ea9n c\u1ee7a v\u1ecb tr\u00ed.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Th\u1eddi gian \u0111\u1ea1t n\u0103ng su\u1ea5t = Ng\u00e0y nh\u00e2n vi\u00ean \u0111\u1ea1t hi\u1ec7u su\u1ea5t m\u1ee5c ti\u00eau &#8211; Ng\u00e0y b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Doanh nghi\u1ec7p \u01b0\u1edbc t\u00ednh m\u1ed9t Nh\u00e2n vi\u00ean kinh doanh m\u1edbi c\u1ea7n 3 th\u00e1ng \u0111\u1ec3 \u0111\u1ea1t m\u1ee9c n\u0103ng su\u1ea5t t\u1ed1i \u0111a cho v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c. Trong \u0111\u00f3, 1 th\u00e1ng \u0111\u1ea7u \u0111\u01b0\u1ee3c d\u00e0nh cho \u0111\u00e0o t\u1ea1o v\u00e0 onboarding.<br>\u2192 Th\u1eddi gian \u0111\u1ea1t n\u0103ng su\u1ea5t = 3 th\u00e1ng \u2212 1 th\u00e1ng = 2 th\u00e1ng<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Training Return on Investment (Training ROI):<\/strong> Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh t\u1ebf c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, b\u1eb1ng c\u00e1ch so s\u00e1nh l\u1ee3i \u00edch thu \u0111\u01b0\u1ee3c t\u1eeb \u0111\u00e0o t\u1ea1o v\u1edbi chi ph\u00ed doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Training ROI = [(T\u1ed5ng l\u1ee3i \u00edch t\u1eeb \u0111\u00e0o t\u1ea1o \u2212 T\u1ed5ng chi ph\u00ed \u0111\u00e0o t\u1ea1o) \/ T\u1ed5ng chi ph\u00ed \u0111\u00e0o t\u1ea1o] \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 100.000.000 VND cho ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng v\u00e0 thu v\u1ec1 300.000.000 VND doanh thu t\u0103ng th\u00eam trong v\u00f2ng 3 th\u00e1ng.<br>\u2192 Training ROI = [(300.000.000 \u2212 100.000.000) \/ 100.000.000] \u00d7 100% = 200%<\/li>\n<\/ul>\n\n\n\n<p><strong>7. T\u1ef7 l\u1ec7 ch\u00ednh x\u00e1c c\u1ee7a b\u1ea3ng l\u01b0\u01a1ng (Payroll accuracy rate)<\/strong>: T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m b\u1ea3ng l\u01b0\u01a1ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd \u0111\u00fang, kh\u00f4ng c\u00f3 sai s\u00f3t v\u1ec1 l\u01b0\u01a1ng, th\u01b0\u1edfng, ph\u1ee5 c\u1ea5p, kh\u1ea5u tr\u1eeb ho\u1eb7c th\u00f4ng tin nh\u00e2n s\u1ef1 trong m\u1ed9t k\u1ef3 tr\u1ea3 l\u01b0\u01a1ng.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 ch\u00ednh x\u00e1c b\u1ea3ng l\u01b0\u01a1ng = (S\u1ed1 b\u1ea3ng l\u01b0\u01a1ng kh\u00f4ng c\u00f3 l\u1ed7i \/ T\u1ed5ng s\u1ed1 b\u1ea3ng l\u01b0\u01a1ng \u0111\u00e3 x\u1eed l\u00fd) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong th\u00e1ng 5, b\u1ed9 ph\u1eadn H\u00e0nh ch\u00ednh nh\u00e2n s\u1ef1 c\u1ea7n t\u00ednh l\u01b0\u01a1ng cho 200 nh\u00e2n vi\u00ean. Sau khi chi tr\u1ea3, ph\u00e1t hi\u1ec7n 4 tr\u01b0\u1eddng h\u1ee3p sai s\u00f3t c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh.<br>\u2192 T\u1ef7 l\u1ec7 ch\u00ednh x\u00e1c b\u1ea3ng l\u01b0\u01a1ng = 196 \/ 200 \u00d7 100% = 98%<\/li>\n<\/ul>\n\n\n\n<p><strong>8. T\u1ef7 l\u1ec7 tu\u00e2n th\u1ee7 (Compliance rate): <\/strong>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u00e1c h\u1ed3 s\u01a1 nh\u00e2n s\u1ef1 tu\u00e2n th\u1ee7 \u0111\u00fang quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt lao \u0111\u1ed9ng v\u00e0 quy \u0111\u1ecbnh n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 tu\u00e2n th\u1ee7 = (S\u1ed1 h\u1ed3 s\u01a1 tu\u00e2n th\u1ee7 \u0111\u00fang quy \u0111\u1ecbnh \/ T\u1ed5ng s\u1ed1 h\u1ed3 s\u01a1 \u0111\u01b0\u1ee3c ki\u1ec3m tra) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong qu\u00fd 3, b\u1ed9 ph\u1eadn H\u00e0nh ch\u00ednh nh\u00e2n s\u1ef1 r\u00e0 so\u00e1t 120 h\u1ed3 s\u01a1 lao \u0111\u1ed9ng, ph\u00e1t hi\u1ec7n 6 h\u1ed3 s\u01a1 ch\u01b0a tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7 quy \u0111\u1ecbnh.<br>\u2192 T\u1ef7 l\u1ec7 tu\u00e2n th\u1ee7 = 114 \/ 120 \u00d7 100% = 95%<\/li>\n<\/ul>\n\n\n\n<p><strong>9.<\/strong> <strong>M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean (Employee satisfaction): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft, \u0111\u1ed9ng l\u1ef1c v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a nh\u00e2n vi\u00ean trong c\u00f4ng vi\u1ec7c.&nbsp;<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng nh\u00e2n vi\u00ean v\u1ec1 c\u00f4ng vi\u1ec7c, m\u00f4i tr\u01b0\u1eddng, qu\u1ea3n l\u00fd, ph\u00fac l\u1ee3i, v.vv.. Ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t s\u1ebd \u0111\u00e1nh gi\u00e1 theo thang \u0111i\u1ec3m t\u1eeb 1 (kh\u00f4ng h\u00e0i l\u00f2ng) \u0111\u1ebfn 5 (r\u1ea5t h\u00e0i l\u00f2ng).<br>\u2192 M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean = \u0110i\u1ec3m \u0111\u00e1nh gi\u00e1 trung b\u00ecnh c\u1ee7a t\u1ea5t c\u1ea3 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t doanh nghi\u1ec7p kh\u1ea3o s\u00e1t 500 nh\u00e2n vi\u00ean v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng trong c\u00f4ng vi\u1ec7c theo thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 5 (1 l\u00e0 kh\u00f4ng h\u00e0i l\u00f2ng, 5 l\u00e0 r\u1ea5t h\u00e0i l\u00f2ng).<br>\u2192 Sau khi thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi, doanh nghi\u1ec7p t\u00ednh to\u00e1n m\u1ee9c \u0111\u00e1nh gi\u00e1 trung b\u00ecnh c\u1ee7a nh\u00e2n vi\u00ean l\u00e0 4,2.<\/li>\n<\/ul>\n\n\n\n<p><strong>10. T\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c (<\/strong><a href=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/employee-turnover-la-gi\/\"><strong>Employee turnover rate<\/strong><\/a><strong>): <\/strong>T\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c tr\u00ean t\u1ed5ng s\u1ed1 lao \u0111\u1ed9ng b\u00ecnh qu\u00e2n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c = (S\u1ed1 nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c \/ S\u1ed1 nh\u00e2n vi\u00ean b\u00ecnh qu\u00e2n) x 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong n\u0103m, doanh nghi\u1ec7p c\u00f3 trung b\u00ecnh 200 nh\u00e2n vi\u00ean v\u00e0 ghi nh\u1eadn 30 nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c.<br>\u2192 T\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c = (30 \/ 200) \u00d7 100% = 15%<\/li>\n<\/ul>\n\n\n\n<p><strong>11. T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean (Employee retention rate):<\/strong> T\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean ti\u1ebfp t\u1ee5c \u1edf l\u1ea1i l\u00e0m vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean = [(S\u1ed1 nh\u00e2n vi\u00ean cu\u1ed1i k\u1ef3 &#8211; S\u1ed1 nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c trong k\u1ef3) \/ S\u1ed1 nh\u00e2n vi\u00ean \u0111\u1ea7u k\u1ef3] x 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: \u0110\u1ea7u n\u0103m doanh nghi\u1ec7p c\u00f3 500 nh\u00e2n vi\u00ean. Trong n\u0103m \u0111\u00f3, doanh nghi\u1ec7p tuy\u1ec3n m\u1edbi 50 nh\u00e2n vi\u00ean v\u00e0 20 nh\u00e2n vi\u00ean c\u0169 ngh\u1ec9 vi\u1ec7c. \u0110\u1ebfn cu\u1ed1i, doanh nghi\u1ec7p 530 nh\u00e2n vi\u00ean.<br>\u2192 T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean = ((530 \u2013 20) \/ 500) x 100 = 102%<\/li>\n<\/ul>\n\n\n\n<p><strong>12. T\u1ef7 l\u1ec7 th\u0103ng ti\u1ebfn n\u1ed9i b\u1ed9 (Internal promotion rate):<\/strong> T\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c ho\u1eb7c \u0111i\u1ec1u chuy\u1ec3n l\u00ean v\u1ecb tr\u00ed cao h\u01a1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 th\u0103ng ti\u1ebfn n\u1ed9i b\u1ed9 = (T\u1ed5ng s\u1ed1 l\u1ea7n th\u0103ng ti\u1ebfn n\u1ed9i b\u1ed9 \/ T\u1ed5ng s\u1ed1 nh\u00e2n vi\u00ean) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong n\u0103m 2025, doanh nghi\u1ec7p c\u00f3 200 nh\u00e2n vi\u00ean, v\u00e0 10 nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c trong n\u0103m.<br>\u2192 T\u1ef7 l\u1ec7 th\u0103ng ti\u1ebfn n\u1ed9i b\u1ed9 = (10 \/ 200) \u00d7 100% = 5%<\/li>\n<\/ul>\n\n\n\n<p><strong>13. Employee Net Promoter Score (eNPS): <\/strong>M\u1ee9c \u0111\u1ed9 nh\u00e2n vi\u00ean s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u c\u00f4ng ty nh\u01b0 m\u1ed9t n\u01a1i l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng.<\/p>\n\n\n\n<p>C\u00e1ch t\u00ednh: \u0110\u1ec3 \u0111o ch\u1ec9 s\u1ed1 n\u00e0y, doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t v\u1edbi c\u00e2u h\u1ecfi nh\u01b0: <em>\u201cB\u1ea1n c\u00f3 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u c\u00f4ng ty l\u00e0 n\u01a1i l\u00e0m vi\u1ec7c t\u1ed1t cho b\u1ea1n b\u00e8\/ng\u01b0\u1eddi quen kh\u00f4ng?\u201d. <\/em>Ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t s\u1ebd \u0111\u00e1nh gi\u00e1 theo thang \u0111i\u1ec3m t\u1eeb 0 \u0111\u1ebfn 10. Trong \u0111\u00f3:<\/p>\n\n\n\n<ul>\n<li>T\u1eeb 0 &#8211; 6 \u0111i\u1ec3m: Ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i (Detractors)<\/li>\n\n\n\n<li>T\u1eeb 7 &#8211; 8 \u0111i\u1ec3m: Ng\u01b0\u1eddi trung l\u1eadp (Passives)<\/li>\n\n\n\n<li>T\u1eeb 9 &#8211; 10 \u0111i\u1ec3m: Ng\u01b0\u1eddi \u1ee7ng h\u1ed9 (Promoters)<\/li>\n<\/ul>\n\n\n\n<p>\u2192 eNPS = % Ng\u01b0\u1eddi \u1ee7ng h\u1ed9 \u2212 % Ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: N\u0103m 2025, c\u00f4ng ty kh\u1ea3o s\u00e1t 100 nh\u00e2n vi\u00ean v\u00e0 thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3: 50 ng\u01b0\u1eddi ch\u1ea5m 9 &#8211; 10, 30 ng\u01b0\u1eddi ch\u1ea5m 7 &#8211; 8, 20 ng\u01b0\u1eddi ch\u1ea5m 0 &#8211; 6.<br>\u2192 eNPS = 50% &#8211; 20% = +30<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-15-1024x440.png\" alt=\"V\u00ed d\u1ee5 b\u1ea3ng m\u1eabu KPI cho b\u1ed9 ph\u1eadn H\u00e0nh ch\u00ednh nh\u00e2n s\u1ef1\" class=\"wp-image-9686\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-15-1024x440.png 1024w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-15-300x129.png 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-15-768x330.png 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-15-1536x660.png 1536w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-15-150x65.png 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-15-696x299.png 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-15-1068x459.png 1068w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-15-977x420.png 977w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-15.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>V\u00ed d\u1ee5 b\u1ea3ng m\u1eabu KPI cho b\u1ed9 ph\u1eadn H\u00e0nh ch\u00ednh nh\u00e2n s\u1ef1<\/em><\/figcaption><\/figure>\n\n\n\n<style>\n    .gradient-button {\n      background: linear-gradient(20deg, #061a15, #00c659);\n      border: none;\n      color: white;\n      padding: 10px 30px;\n      border-radius: 25px;\n      box-shadow: 0 4px 8px rgba(0, 0, 0, 0.3);\n      transition: transform 0.3s ease-in-out;\n      cursor: pointer;\n      font-weight: bold;\n      font-family: Alexandria, sans-serif;\n      font-size: 20px;\n      text-decoration: none;\n      display: inline-block;\n    }\n\n    .gradient-button:hover {\n      transform: scale(1.1);\n    }\n\n    .button-container {\n      margin-top: 20px;\n      margin-bottom: 20px;\n      display: flex;\n            justify-content: center;\n    }\n  <\/style>\n\n\n  <div class=\"button-container\">\n    <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1EXTrZxhl-SZ1Hpp2Wdp0mXsfoJKGnxK_kJ5z_k4LjBs\/edit?gid=117313533\" target=\"_blank\" class=\"gradient-button\" rel=\"noopener\">T\u1ea2I M\u1eaaU KPI CHO B\u1ed8 PH\u1eacN H\u00c0NH CH\u00cdNH NH\u00c2N S\u1ef0<\/a>\n  <\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mau_KPI_cho_bo_phan_Cham_soc_khach_hang\"><\/span><strong>M\u1eabu KPI cho b\u1ed9 ph\u1eadn Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>KPI<\/strong><\/td><td><strong>M\u00f4 t\u1ea3<\/strong><\/td><td><strong>\u0110\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng<\/strong><\/td><td><strong>T\u1ea7n su\u1ea5t \u0111o l\u01b0\u1eddng<\/strong><\/td><\/tr><tr><td>Th\u1eddi gian ph\u1ea3n h\u1ed3i trung b\u00ecnh<\/td><td>Th\u1eddi gian trung b\u00ecnh t\u1eeb l\u00fac kh\u00e1ch h\u00e0ng g\u1eedi y\u00eau c\u1ea7u \u0111\u1ebfn khi \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i<\/td><td>Ph\u00fat<\/td><td>H\u00e0ng ng\u00e0y<\/td><\/tr><tr><td>Th\u1eddi gian x\u1eed l\u00fd trung b\u00ecnh<\/td><td>Th\u1eddi gian trung b\u00ecnh \u0111\u1ec3 x\u1eed l\u00fd xong m\u1ed9t y\u00eau c\u1ea7u\/khi\u1ebfu n\u1ea1i<\/td><td>Ph\u00fat<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 gi\u1ea3i quy\u1ebft trong l\u1ea7n li\u00ean h\u1ec7 \u0111\u1ea7u ti\u00ean<\/td><td>T\u1ef7 l\u1ec7 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft ngay trong l\u1ea7n li\u00ean h\u1ec7 \u0111\u1ea7u ti\u00ean<\/td><td>%<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 khi\u1ebfu n\u1ea1i<\/td><td>T\u1ef7 l\u1ec7 ph\u00e1t sinh khi\u1ebfu n\u1ea1i tr\u00ean t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng\/\u0111\u01a1n h\u00e0ng<\/td><td>%<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>\u0110i\u1ec3m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng<\/td><td>\u0110i\u1ec3m \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/td><td><\/td><td>H\u00e0ng qu\u00fd<\/td><\/tr><tr><td>Ch\u1ec9 s\u1ed1 n\u1ed7 l\u1ef1c kh\u00e1ch h\u00e0ng<\/td><td>M\u1ee9c \u0111\u1ed9 d\u1ec5 d\u00e0ng ho\u1eb7c kh\u00f3 kh\u0103n khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5<\/td><td><\/td><td>H\u00e0ng qu\u00fd<\/td><\/tr><tr><td>Ch\u1ec9 s\u1ed1 khuy\u1ebfn ngh\u1ecb r\u00f2ng<\/td><td>M\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c<\/td><td><\/td><td>H\u00e0ng qu\u00fd<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf<\/td><td>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ng\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 trong k\u1ef3.<\/td><td>%<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Gi\u1ea3i th\u00edch t\u1eebng ch\u1ec9 s\u1ed1:<\/strong><\/p>\n\n\n\n<p><strong>1. Th\u1eddi gian ph\u1ea3n h\u1ed3i trung b\u00ecnh (Average response time &#8211; ART):<\/strong> Kho\u1ea3ng th\u1eddi gian trung b\u00ecnh t\u1eeb l\u00fac kh\u00e1ch h\u00e0ng g\u1eedi y\u00eau c\u1ea7u \u0111\u1ebfn khi \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: ART = T\u1ed5ng th\u1eddi gian ph\u1ea3n h\u1ed3i \/ T\u1ed5ng s\u1ed1 y\u00eau c\u1ea7u<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t ng\u00e0y b\u1ed9 ph\u1eadn Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c 200 y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 v\u00e0 t\u1ed5ng th\u1eddi gian ph\u1ea3n h\u1ed3i cho t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u l\u00e0 400 ph\u00fat.<br>\u2192 ART = 400 \/ 200 = 2 ph\u00fat<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Th\u1eddi gian x\u1eed l\u00fd trung b\u00ecnh (Average handling time &#8211; AHT): <\/strong>Th\u1eddi gian trung b\u00ecnh \u0111\u1ec3 x\u1eed l\u00fd m\u1ed9t khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng, t\u00ednh t\u1eeb l\u00fac nh\u1eadn khi\u1ebfu n\u1ea1i t\u1edbi khi v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: AHT = T\u1ed5ng th\u1eddi gian x\u1eed l\u00fd \/ T\u1ed5ng s\u1ed1 khi\u1ebfu n\u1ea1i<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong m\u1ed9t th\u00e1ng, t\u1ed5ng th\u1eddi gian x\u1eed l\u00fd t\u1ea5t c\u1ea3 c\u00e1c khi\u1ebfu n\u1ea1i l\u00e0 5000 ph\u00fat, v\u00e0 t\u1ed5ng s\u1ed1 khi\u1ebfu n\u1ea1i \u0111\u01b0\u1ee3c x\u1eed l\u00fd l\u00e0 100. V\u1eady AHT \u0111\u01b0\u1ee3c t\u00ednh l\u00e0:&nbsp;<br>\u2192 Th\u1eddi gian x\u1eed l\u00fd trung b\u00ecnh = 5.000 \/ 100 = 40 ph\u00fat<\/li>\n<\/ul>\n\n\n\n<p><strong>3. T\u1ef7 l\u1ec7 gi\u1ea3i quy\u1ebft trong l\u1ea7n li\u00ean h\u1ec7 \u0111\u1ea7u ti\u00ean (First call resolution &#8211; FCR):<\/strong> T\u1ef7 l\u1ec7 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft ngay trong l\u1ea7n li\u00ean h\u1ec7 \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: FCR = (S\u1ed1 y\u00eau c\u1ea7u gi\u1ea3i quy\u1ebft trong l\u1ea7n \u0111\u1ea7u \/ T\u1ed5ng y\u00eau c\u1ea7u) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: M\u1ed9t th\u00e1ng b\u1ed9 ph\u1eadn Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c 1000 cu\u1ed9c g\u1ecdi t\u1eeb kh\u00e1ch h\u00e0ng. Trong \u0111\u00f3 900 cu\u1ed9c g\u1ecdi \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft ngay trong l\u1ea7n \u0111\u1ea7u ti\u00ean.&nbsp;<br>\u2192 FCR = (900 \/ 1000) x 100% = 90%<\/li>\n<\/ul>\n\n\n\n<p><strong>4. T\u1ef7 l\u1ec7 khi\u1ebfu n\u1ea1i (Complaint rate):<\/strong> T\u1ef7 l\u1ec7 ph\u00e1t sinh khi\u1ebfu n\u1ea1i tr\u00ean t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng\/\u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh:&nbsp; T\u1ef7 l\u1ec7 khi\u1ebfu n\u1ea1i kh\u00e1ch h\u00e0ng = (S\u1ed1 khi\u1ebfu n\u1ea1i \/ T\u1ed5ng kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u01a1n h\u00e0ng) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Trong m\u1ed9t th\u00e1ng, doanh nghi\u1ec7p x\u1eed l\u00fd 1.000 \u0111\u01a1n h\u00e0ng, trong \u0111\u00f3 ph\u00e1t sinh 30 khi\u1ebfu n\u1ea1i li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.&nbsp;<br>\u2192 T\u1ef7 l\u1ec7 khi\u1ebfu n\u1ea1i = (30 \/ 1.000) \u00d7 100% = 3%<\/li>\n<\/ul>\n\n\n\n<p><strong>5. \u0110i\u1ec3m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng (Customer satisfaction score &#8211; CSAT): <\/strong>\u0110i\u1ec3m \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u00ednh theo thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 5.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: CSAT = T\u1ed5ng \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 \/ T\u1ed5ng s\u1ed1 ph\u1ea3n h\u1ed3i<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Doanh nghi\u1ec7p kh\u1ea3o s\u00e1t 200 kh\u00e1ch h\u00e0ng sau khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 v\u00e0 t\u00ednh t\u1ed5ng \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 l\u00e0 840 \u0111i\u1ec3m.<br>\u2192 CSAT = 840 \/ 200 = 4,2\/5<\/li>\n<\/ul>\n\n\n\n<p><strong>6. Ch\u1ec9 s\u1ed1 n\u1ed7 l\u1ef1c kh\u00e1ch h\u00e0ng (Customer effort score &#8211; CES):<\/strong> Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 d\u1ec5 d\u00e0ng ho\u1eb7c kh\u00f3 kh\u0103n khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>C\u00e1ch t\u00ednh: Doanh nghi\u1ec7p kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e2u h\u1ecfi nh\u01b0: \u201cAnh\/Ch\u1ecb c\u00f3 c\u1ea3m th\u1ea5y d\u1ec5 d\u00e0ng khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng?\u201d Kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1 (r\u1ea5t kh\u00f3) \u0111\u1ebfn 7 (r\u1ea5t d\u1ec5).<br>\u2192 CES = T\u1ed5ng \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 \/ T\u1ed5ng s\u1ed1 ph\u1ea3n h\u1ed3i<\/p>\n\n\n\n<p>Thang \u0111o tham kh\u1ea3o:<\/p>\n\n\n\n<ul>\n<li>CES 1 &#8211; 3: Tr\u1ea3i nghi\u1ec7m k\u00e9m (kh\u00f3 s\u1eed d\u1ee5ng)<\/li>\n\n\n\n<li>CES 4 &#8211; 5: Tr\u1ea3i nghi\u1ec7m trung b\u00ecnh<\/li>\n\n\n\n<li>CES 6 &#8211; 7: Tr\u1ea3i nghi\u1ec7m t\u1ed1t (d\u1ec5 s\u1eed d\u1ee5ng)<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5: Doanh nghi\u1ec7p kh\u1ea3o s\u00e1t 100 kh\u00e1ch h\u00e0ng v\u00e0 thu v\u1ec1 t\u1ed5ng \u0111i\u1ec3m kh\u1ea3o s\u00e1t l\u00e0 500 \u0111i\u1ec3m. \u2192 CES = 500 \/ 100 = 5 (Tr\u1ea3i nghi\u1ec7m trung b\u00ecnh).<\/p>\n\n\n\n<p><strong>7. Ch\u1ec9 s\u1ed1 khuy\u1ebfn ngh\u1ecb r\u00f2ng (Net promoter score &#8211; NPS):<\/strong> Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng h\u1ecd gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n\n\n<p>C\u00e1ch t\u00ednh: \u0110\u1ec3 \u0111o ch\u1ec9 s\u1ed1 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t v\u1ec1 vi\u1ec7c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1eddi tham gia s\u1ebd \u0111\u00e1nh gi\u00e1 tr\u00ean thang \u0111i\u1ec3m t\u1eeb 0 \u0111\u1ebfn 10. Trong \u0111\u00f3:<\/p>\n\n\n\n<ul>\n<li>T\u1eeb 0 &#8211; 6 \u0111i\u1ec3m: Ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i (Detractors)<\/li>\n\n\n\n<li>T\u1eeb 7 &#8211; 8 \u0111i\u1ec3m: Ng\u01b0\u1eddi trung l\u1eadp (Passives)<\/li>\n\n\n\n<li>T\u1eeb 9 &#8211; 10 \u0111i\u1ec3m: Ng\u01b0\u1eddi \u1ee7ng h\u1ed9 (Promoters)<\/li>\n<\/ul>\n\n\n\n<p>\u2192 NPS = % Ng\u01b0\u1eddi \u0111\u1ed3ng \u00fd &#8211; % Ng\u01b0\u1eddi ph\u1ea3n \u0111\u1ed1i<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Doanh nghi\u1ec7p kh\u1ea3o s\u00e1t 100 kh\u00e1ch h\u00e0ng v\u00e0 thu v\u1ec1 k\u1ebft qu\u1ea3: 60 ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 9 &#8211; 10 \u0111i\u1ec3m v\u00e0 20 kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 t\u1eeb 0 &#8211; 6 \u0111i\u1ec3m. \u2192 NPS = 60% \u2212 20% = 40<\/p>\n\n\n\n<p><strong>8. T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf (Customer churn rate &#8211; CCR):<\/strong> T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ng\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: CCR = (S\u1ed1 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf \/ S\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u1ea7u k\u1ef3) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: \u0110\u1ea7u th\u00e1ng doanh nghi\u1ec7p c\u00f3 250 kh\u00e1ch h\u00e0ng v\u00e0 m\u1ea5t 10 kh\u00e1ch h\u00e0ng v\u00e0o cu\u1ed1i th\u00e1ng.<br>\u2192 CCR = (10 \/ 250) x 100% = 4%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-13-1024x420.png\" alt=\"V\u00ed d\u1ee5 b\u1ea3ng m\u1eabu KPI cho b\u1ed9 ph\u1eadn Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\" class=\"wp-image-9684\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-13-1024x420.png 1024w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-13-300x123.png 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-13-768x315.png 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-13-1536x630.png 1536w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-13-150x62.png 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-13-696x285.png 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-13-1068x438.png 1068w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-13.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>V\u00ed d\u1ee5 b\u1ea3ng m\u1eabu KPI cho b\u1ed9 ph\u1eadn Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/em><\/figcaption><\/figure>\n\n\n\n<style>\n    .gradient-button {\n      background: linear-gradient(20deg, #061a15, #00c659);\n      border: none;\n      color: white;\n      padding: 10px 30px;\n      border-radius: 25px;\n      box-shadow: 0 4px 8px rgba(0, 0, 0, 0.3);\n      transition: transform 0.3s ease-in-out;\n      cursor: pointer;\n      font-weight: bold;\n      font-family: Alexandria, sans-serif;\n      font-size: 20px;\n      text-decoration: none;\n      display: inline-block;\n    }\n\n    .gradient-button:hover {\n      transform: scale(1.1);\n    }\n\n    .button-container {\n      margin-top: 20px;\n      margin-bottom: 20px;\n      display: flex;\n            justify-content: center;\n    }\n  <\/style>\n\n\n  <div class=\"button-container\">\n    <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1EXTrZxhl-SZ1Hpp2Wdp0mXsfoJKGnxK_kJ5z_k4LjBs\/edit?gid=2073375027\" target=\"_blank\" class=\"gradient-button\" rel=\"noopener\">T\u1ea2I M\u1eaaU KPI CHO B\u1ed8 PH\u1eacN CH\u0102M S\u00d3C KH\u00c1CH H\u00c0NG<\/a>\n  <\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mau_KPI_cho_bo_phan_Tai_chinh\"><\/span><strong>M\u1eabu KPI cho b\u1ed9 ph\u1eadn T\u00e0i ch\u00ednh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Ch\u1ec9 s\u1ed1 KPI<\/strong><\/td><td><strong>M\u00f4 t\u1ea3<\/strong><\/td><td><strong>\u0110\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng<\/strong><\/td><td><strong>T\u1ea7n su\u1ea5t \u0111o l\u01b0\u1eddng<\/strong><\/td><\/tr><tr><td>Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p<\/td><td>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu c\u00f2n l\u1ea1i sau khi tr\u1eeb \u0111i gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n<\/td><td>%<\/td><td>H\u00e0ng th\u00e1ng\/qu\u00fd<\/td><\/tr><tr><td>Bi\u00ean l\u1ee3i nhu\u1eadn r\u00f2ng<\/td><td>T\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn r\u00f2ng tr\u00ean t\u1ed5ng doanh thu<\/td><td>%<\/td><td>H\u00e0ng th\u00e1ng\/qu\u00fd<\/td><\/tr><tr><td>EBITDA<\/td><td>\u0110o l\u01b0\u1eddng kh\u1ea3 n\u0103ng sinh l\u1eddi t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/td><td>VND<\/td><td>H\u00e0ng n\u0103m<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 thanh to\u00e1n hi\u1ec7n h\u00e0nh<\/td><td>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m gi\u1eefa t\u00e0i s\u1ea3n ng\u1eafn h\u1ea1n v\u00e0 n\u1ee3 ng\u1eafn h\u1ea1n<\/td><td>%<\/td><td>H\u00e0ng n\u0103m<\/td><\/tr><tr><td>Chu k\u1ef3 chuy\u1ec3n \u0111\u1ed5i ti\u1ec1n m\u1eb7t<\/td><td>Th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i h\u00e0ng t\u1ed3n kho v\u00e0 c\u00f4ng n\u1ee3 th\u00e0nh ti\u1ec1n m\u1eb7t<\/td><td>Ng\u00e0y<\/td><td>H\u00e0ng th\u00e1ng<\/td><\/tr><tr><td>V\u00f2ng quay kho\u1ea3n ph\u1ea3i thu<\/td><td>\u0110o l\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 thu h\u1ed3i c\u00f4ng n\u1ee3 kh\u00e1ch h\u00e0ng<\/td><td>V\u00f2ng\/n\u0103m<\/td><td>H\u00e0ng n\u0103m<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 chi ph\u00ed nh\u00e2n s\u1ef1 tr\u00ean doanh thu<\/td><td>T\u1ef7 l\u1ec7 chi ph\u00ed nh\u00e2n s\u1ef1 so v\u1edbi t\u1ed5ng doanh thu trong k\u1ef3<\/td><td>%<\/td><td>H\u00e0ng n\u0103m<\/td><\/tr><tr><td>Ch\u00eanh l\u1ec7ch ng\u00e2n s\u00e1ch<\/td><td>Ch\u00eanh l\u1ec7ch gi\u1eefa s\u1ed1 li\u1ec7u t\u00e0i ch\u00ednh ph\u00e1t sinh th\u1ef1c t\u1ebf v\u00e0 s\u1ed1 li\u1ec7u ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn<\/td><td>VND<\/td><td>H\u00e0ng n\u0103m<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Gi\u1ea3i th\u00edch t\u1eebng ch\u1ec9 s\u1ed1:<\/strong><\/p>\n\n\n\n<p><strong>1. Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p (Gross profit margin): <\/strong>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu c\u00f2n l\u1ea1i sau khi tr\u1eeb \u0111i gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n (COGS).<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p = [(Doanh thu &#8211; Gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n) \/ Doanh thu] \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Doanh thu = 5.000.000.000 VND, Gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n = 3.500.000.000 VND&nbsp;<br>\u2192 Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p = [(5.000.000.000 &#8211; 3.500.000.000) \/ 5.000.000.000) \u00d7 100% = 30%<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Bi\u00ean l\u1ee3i nhu\u1eadn r\u00f2ng (Net profit margin): <\/strong>T\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn r\u00f2ng (sau khi tr\u1eeb \u0111i t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed, thu\u1ebf v\u00e0 l\u00e3i su\u1ea5t) tr\u00ean t\u1ed5ng doanh thu.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Bi\u00ean l\u1ee3i nhu\u1eadn r\u00f2ng =&nbsp; (L\u1ee3i nhu\u1eadn r\u00f2ng \/ Doanh thu) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: L\u1ee3i nhu\u1eadn r\u00f2ng = 800.000.000 VND, Doanh thu = 5.000.000.000 VND<br>\u2192 Bi\u00ean l\u1ee3i nhu\u1eadn r\u00f2ng = (800.000.000 \/ 5.000.000.000) \u00d7 100% = 16%<\/li>\n<\/ul>\n\n\n\n<p><strong>3. L\u1ee3i nhu\u1eadn tr\u01b0\u1edbc l\u00e3i vay, thu\u1ebf v\u00e0 kh\u1ea5u hao (EBITDA): <\/strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng sinh l\u1eddi t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: EBITDA = L\u1ee3i nhu\u1eadn r\u00f2ng + Thu\u1ebf + L\u00e3i vay + Kh\u1ea5u hao<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: L\u1ee3i nhu\u1eadn r\u00f2ng = 600.000.000 VND, Thu\u1ebf = 120.000.000 VND, L\u00e3i vay = 80.000.000 VND, Kh\u1ea5u hao = 200.000.000 VND<br>\u2192 EBITDA = 1.000.000.000 VND<\/li>\n<\/ul>\n\n\n\n<p><strong>4. T\u1ef7 l\u1ec7 thanh to\u00e1n hi\u1ec7n h\u00e0nh (Current ratio): <\/strong>\u0110o l\u01b0\u1eddng kh\u1ea3 n\u0103ng thanh to\u00e1n c\u00e1c kho\u1ea3n n\u1ee3 ng\u1eafn h\u1ea1n b\u1eb1ng t\u00e0i s\u1ea3n ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 thanh to\u00e1n hi\u1ec7n h\u00e0nh = T\u00e0i s\u1ea3n ng\u1eafn h\u1ea1n \/ N\u1ee3 ng\u1eafn h\u1ea1n<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: T\u00e0i s\u1ea3n ng\u1eafn h\u1ea1n = 2.000.000.000 VND, N\u1ee3 ng\u1eafn h\u1ea1n = 1.200.000.000 VND<br>\u2192 T\u1ef7 l\u1ec7 thanh to\u00e1n hi\u1ec7n h\u00e0nh = 1,67<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Chu k\u1ef3 chuy\u1ec3n \u0111\u1ed5i ti\u1ec1n m\u1eb7t (Cash conversion cycle &#8211; CCC):<\/strong> S\u1ed1 ng\u00e0y c\u1ea7n thi\u1ebft \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o h\u00e0ng t\u1ed3n kho v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c th\u00e0nh ti\u1ec1n m\u1eb7t t\u1eeb doanh thu.<\/p>\n\n\n\n<p>C\u00e1ch t\u00ednh: CCC = DIO + DSO &#8211; DPO<\/p>\n\n\n\n<p>Trong \u0111\u00f3:<\/p>\n\n\n\n<ul>\n<li>DIO (Days Inventory Outstanding): S\u1ed1 ng\u00e0y t\u1ed3n kho trung b\u00ecnh &#8211; th\u1eddi gian trung b\u00ecnh \u0111\u1ec3 b\u00e1n h\u1ebft h\u00e0ng t\u1ed3n kho.<\/li>\n\n\n\n<li>DSO (Days Sales Outstanding): S\u1ed1 ng\u00e0y thu ti\u1ec1n b\u00ecnh qu\u00e2n &#8211; th\u1eddi gian trung b\u00ecnh \u0111\u1ec3 thu h\u1ed3i c\u00f4ng n\u1ee3 t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>DPO (Days Payables Outstanding): S\u1ed1 ng\u00e0y ph\u1ea3i tr\u1ea3 b\u00ecnh qu\u00e2n &#8211; th\u1eddi gian trung b\u00ecnh doanh nghi\u1ec7p thanh to\u00e1n c\u00f4ng n\u1ee3 cho nh\u00e0 cung c\u1ea5p.<\/li>\n<\/ul>\n\n\n\n<p><strong>6. V\u00f2ng quay kho\u1ea3n ph\u1ea3i thu (Accounts receivable turnover):<\/strong> Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 thu h\u1ed3i c\u00f4ng n\u1ee3 t\u1eeb kh\u00e1ch h\u00e0ng, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn d\u00f2ng ti\u1ec1n v\u00e0 kh\u1ea3 n\u0103ng thanh kho\u1ea3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>C\u00e1ch t\u00ednh: V\u00f2ng quay kho\u1ea3n ph\u1ea3i thu = Doanh s\u1ed1 b\u00e1n h\u00e0ng t\u00edn d\u1ee5ng \/ B\u00ecnh qu\u00e2n c\u00e1c kho\u1ea3n ph\u1ea3i thu<br>Trong \u0111\u00f3: B\u00ecnh qu\u00e2n c\u00e1c kho\u1ea3n ph\u1ea3i thu = (Kho\u1ea3n ph\u1ea3i thu \u0111\u1ea7u k\u1ef3 + Kho\u1ea3n ph\u1ea3i thu cu\u1ed1i k\u1ef3) \/ 2<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Doanh nghi\u1ec7p X c\u00f3 s\u1ed1 li\u1ec7u n\u0103m 2025 nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>Doanh s\u1ed1 b\u00e1n h\u00e0ng t\u00edn d\u1ee5ng: 4.000.000.000 VND<\/li>\n\n\n\n<li>Kho\u1ea3n ph\u1ea3i thu \u0111\u1ea7u k\u1ef3: 700.000.000 VND<\/li>\n\n\n\n<li>Kho\u1ea3n ph\u1ea3i thu cu\u1ed1i k\u1ef3: 900.000.000 VND<\/li>\n<\/ul>\n\n\n\n<p>\u2192 B\u00ecnh qu\u00e2n kho\u1ea3n ph\u1ea3i thu = (700.000.000 + 900.000.000) \/ 2 = 800.000.000 VND<br>\u2192 V\u00f2ng quay kho\u1ea3n ph\u1ea3i thu = 4.000.000.000 \/ 800.000.000 = 5 v\u00f2ng\/n\u0103m<\/p>\n\n\n\n<p><strong>7. T\u1ef7 l\u1ec7 chi ph\u00ed nh\u00e2n s\u1ef1 tr\u00ean doanh thu (Labor cost as a percentage of revenue): <\/strong>T\u1ef7 l\u1ec7 chi ph\u00ed nh\u00e2n s\u1ef1 (l\u01b0\u01a1ng, th\u01b0\u1edfng, ph\u00fac l\u1ee3i) so v\u1edbi t\u1ed5ng doanh thu trong k\u1ef3.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: T\u1ef7 l\u1ec7 chi ph\u00ed nh\u00e2n s\u1ef1 tr\u00ean doanh thu = (Chi ph\u00ed nh\u00e2n s\u1ef1 \/ Doanh thu) \u00d7 100%<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Chi ph\u00ed nh\u00e2n s\u1ef1 = 1.200.000.000 VND, Doanh thu = 6.000.000.000 VND<br>\u2192 T\u1ef7 l\u1ec7 chi ph\u00ed nh\u00e2n s\u1ef1 tr\u00ean doanh thu = 20%<\/li>\n<\/ul>\n\n\n\n<p><strong>8. Ch\u00eanh l\u1ec7ch ng\u00e2n s\u00e1ch (Budget variance):<\/strong> Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 ch\u00eanh l\u1ec7ch gi\u1eefa s\u1ed1 li\u1ec7u t\u00e0i ch\u00ednh ph\u00e1t sinh th\u1ef1c t\u1ebf v\u00e0 s\u1ed1 li\u1ec7u ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn trong m\u1ed9t k\u1ef3.<\/p>\n\n\n\n<ul>\n<li>C\u00e1ch t\u00ednh: Ch\u00eanh l\u1ec7ch ng\u00e2n s\u00e1ch = Chi ph\u00ed ph\u00e1t sinh th\u1ef1c t\u1ebf &#8211; Chi ph\u00ed d\u1ef1 to\u00e1n<\/li>\n\n\n\n<li>V\u00ed d\u1ee5: Ng\u00e2n s\u00e1ch = 1.000.000.000 VND, Chi ph\u00ed th\u1ef1c t\u1ebf = 950.000.000 VND<br>\u2192 Ch\u00eanh l\u1ec7ch ng\u00e2n s\u00e1ch = -50.000.000 VND (chi ti\u00eau th\u1ea5p h\u01a1n k\u1ebf ho\u1ea1ch)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"439\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-18-1024x439.png\" alt=\"V\u00ed d\u1ee5 b\u1ea3ng m\u1eabu KPI cho b\u1ed9 ph\u1eadn T\u00e0i ch\u00ednh\" class=\"wp-image-9689\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-18-1024x439.png 1024w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-18-300x129.png 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-18-768x329.png 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-18-1536x659.png 1536w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-18-150x64.png 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-18-696x298.png 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-18-1068x458.png 1068w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-18-980x420.png 980w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-18.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>V\u00ed d\u1ee5 b\u1ea3ng m\u1eabu KPI cho b\u1ed9 ph\u1eadn T\u00e0i ch\u00ednh<\/em><\/figcaption><\/figure>\n\n\n\n<style>\n    .gradient-button {\n      background: linear-gradient(20deg, #061a15, #00c659);\n      border: none;\n      color: white;\n      padding: 10px 30px;\n      border-radius: 25px;\n      box-shadow: 0 4px 8px rgba(0, 0, 0, 0.3);\n      transition: transform 0.3s ease-in-out;\n      cursor: pointer;\n      font-weight: bold;\n      font-family: Alexandria, sans-serif;\n      font-size: 20px;\n      text-decoration: none;\n      display: inline-block;\n    }\n\n    .gradient-button:hover {\n      transform: scale(1.1);\n    }\n\n    .button-container {\n      margin-top: 20px;\n      margin-bottom: 20px;\n      display: flex;\n            justify-content: center;\n    }\n  <\/style>\n\n\n  <div class=\"button-container\">\n    <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1EXTrZxhl-SZ1Hpp2Wdp0mXsfoJKGnxK_kJ5z_k4LjBs\/edit?gid=941314477\" target=\"_blank\" class=\"gradient-button\" rel=\"noopener\">T\u1ea2I M\u1eaaU KPI CHO B\u1ed8 PH\u1eacN T\u00c0I CH\u00cdNH<\/a>\n  <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_buoc_xay_dung_KPIs_hieu_qua\"><\/span><strong>6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng KPIs hi\u1ec7u qu\u1ea3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 \u00e1p d\u1ee5ng c\u00e1c m\u1eabu KPI tr\u00ean v\u00e0o th\u1ef1c t\u1ebf v\u1eadn h\u00e0nh m\u1ed9t c\u00e1ch thu\u1eadn l\u1ee3i v\u00e0 hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 6 n\u1ed9i dung quan tr\u1ecdng sau trong qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp KPI.<\/p>\n\n\n\n<p><strong>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh<\/strong><\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng KPI, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean nh\u01b0: t\u0103ng tr\u01b0\u1edfng doanh thu, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, t\u1ed1i \u01b0u chi ph\u00ed hay n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. KPI ch\u1ec9 c\u00f3 \u00fd ngh\u0129a khi b\u00e1m s\u00e1t m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c; ng\u01b0\u1ee3c l\u1ea1i, h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng c\u00f3 th\u1ec3 tr\u1edf n\u00ean d\u00e0n tr\u1ea3i v\u00e0 kh\u00f4ng h\u1ed7 tr\u1ee3 hi\u1ec7u qu\u1ea3 cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> N\u1ebfu m\u1ee5c ti\u00eau n\u0103m 2026 l\u00e0<em> t\u0103ng tr\u01b0\u1edfng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi<\/em>, th\u00ec:<\/p>\n\n\n\n<ul>\n<li>KPI cho b\u1ed9 ph\u1eadn Kinh doanh c\u00f3 th\u1ec3 l\u00e0: s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi, doanh thu t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi ho\u1eb7c t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n\n\n\n<li>KPI cho b\u1ed9 ph\u1eadn Marketing c\u00f3 th\u1ec3 l\u00e0: s\u1ed1 l\u01b0\u1ee3ng lead, chi ph\u00ed tr\u00ean m\u1ed7i lead (CPL) ho\u1eb7c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb lead sang kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. \u0110\u1ecbnh ngh\u0129a th\u00e0nh c\u00f4ng<\/strong><\/p>\n\n\n\n<p>Vi\u1ec7c \u0111\u1ecbnh ngh\u0129a th\u00e0nh c\u00f4ng gi\u00fap tr\u00e1nh t\u00ecnh tr\u1ea1ng m\u1ed7i b\u1ed9 ph\u1eadn hi\u1ec3u m\u1ee5c ti\u00eau theo m\u1ed9t c\u00e1ch kh\u00e1c nhau, \u0111\u1ed3ng th\u1eddi l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u00fang ch\u1ec9 s\u1ed1 KPI c\u1ea7n \u0111o l\u01b0\u1eddng. Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1edfi m\u1ed9t nh\u00f3m ch\u1ec9 s\u1ed1 KPI kh\u00e1c nhau thay v\u00ec ch\u1ec9 m\u1ed9t ch\u1ec9 s\u1ed1 duy nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5: <\/strong>V\u1edbi m\u1ee5c ti\u00eau <em>t\u0103ng tr\u01b0\u1edfng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi<\/em>, th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0:<\/p>\n\n\n\n<ul>\n<li>Gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi ph\u00e1t sinh trong k\u1ef3<\/li>\n\n\n\n<li>Gia t\u0103ng doanh thu b\u00ecnh qu\u00e2n tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n\n\n\n<li>Duy tr\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u1ed5n \u0111\u1ecbnh t\u1eeb lead sang kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Khi \u0111\u00e3 m\u00f4 t\u1ea3 r\u00f5 \u0111\u1ecbnh ngh\u0129a c\u1ee7a th\u00e0nh c\u00f4ng nh\u01b0 tr\u00ean, vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 thi\u1ebft k\u1ebf KPI \u1edf c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo s\u1ebd nh\u1ea5t qu\u00e1n v\u00e0 b\u00e1m s\u00e1t m\u1ee5c ti\u00eau h\u01a1n.<\/p>\n\n\n\n<p><strong>3. Quy\u1ebft \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p v\u00e0 t\u1ea7n su\u1ea5t \u0111o l\u01b0\u1eddng<\/strong><\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 s\u1ebd thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb ngu\u1ed3n n\u00e0o, b\u1eb1ng c\u00f4ng c\u1ee5 g\u00ec v\u00e0 c\u1eadp nh\u1eadt bao l\u00e2u m\u1ed9t l\u1ea7n. T\u1ea7n su\u1ea5t \u0111o l\u01b0\u1eddng n\u00ean ph\u00f9 h\u1ee3p v\u1edbi t\u1ed1c \u0111\u1ed9 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a ch\u1ec9 s\u1ed1 v\u00e0 chu k\u1ef3 ra quy\u1ebft \u0111\u1ecbnh trong doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Ti\u1ebfp t\u1ee5c v\u1edbi v\u00ed d\u1ee5 \u1edf tr\u00ean:<\/p>\n\n\n\n<ul>\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng lead m\u1edbi<\/strong> c\u00f3 th\u1ec3 theo d\u00f5i h\u00e0ng tu\u1ea7n t\u1eeb h\u1ec7 th\u1ed1ng CRM c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb lead sang kh\u00e1ch h\u00e0ng m\u1edbi<\/strong> c\u00f3 th\u1ec3 \u0111o h\u00e0ng th\u00e1ng, \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xu h\u01b0\u1edbng d\u1eef li\u1ec7u.<\/li>\n\n\n\n<li><strong>Doanh thu t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi<\/strong> th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o theo th\u00e1ng ho\u1eb7c qu\u00fd \u0111\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Vi\u1ebft KPI theo nguy\u00ean t\u1eafc SMART<\/strong><\/p>\n\n\n\n<p>Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh c\u00e1ch \u0111o l\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n h\u00f3a KPI th\u00e0nh c\u00e2u v\u0103n r\u00f5 r\u00e0ng theo nguy\u00ean t\u1eafc SMART. M\u1ed9t KPI t\u1ed1t n\u00ean di\u1ec5n \u0111\u1ea1t ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u v\u00e0 cho th\u1ea5y r\u00f5 k\u1ef3 v\u1ecdng k\u1ebft qu\u1ea3.&nbsp;<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u01b0: H\u00e0nh \u0111\u1ed9ng + Ch\u1ec9 s\u1ed1 + M\u1ee9c m\u1ee5c ti\u00eau + \u0110\u01a1n v\u1ecb + Th\u1eddi h\u1ea1n.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:&nbsp;<\/strong><\/p>\n\n\n\n<ul>\n<li><em>T\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi l\u00ean 1.200 kh\u00e1ch trong n\u0103m 2026.<\/em><\/li>\n\n\n\n<li><em>\u0110\u1ea1t doanh thu 20 t\u1ef7 VND t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi tr\u01b0\u1edbc ng\u00e0y 31\/12\/2026.<\/em><\/li>\n<\/ul>\n\n\n\n<p><strong>5. Ph\u00e2n b\u1ed5 t\u1ef7 tr\u1ecdng KPI h\u1ee3p l\u00fd<\/strong><\/p>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i ch\u1ec9 s\u1ed1 KPI n\u00e0o c\u0169ng c\u00f3 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng nh\u01b0 nhau, v\u00ec v\u1eady doanh nghi\u1ec7p c\u1ea7n ph\u00e2n b\u1ed5 t\u1ef7 tr\u1ecdng KPI h\u1ee3p l\u00fd \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean. Vi\u1ec7c g\u00e1n t\u1ef7 tr\u1ecdng KPI gi\u00fap nh\u00e2n s\u1ef1 hi\u1ec3u r\u00f5 n\u00ean t\u1eadp trung v\u00e0o nh\u00f3m nhi\u1ec7m v\u1ee5 n\u00e0o nhi\u1ec1u h\u01a1n, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u00f4ng b\u1eb1ng.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5: <\/strong>V\u1edbi m\u1ee5c ti\u00eau <em>t\u0103ng tr\u01b0\u1edfng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi<\/em>, ch\u1ec9 s\u1ed1 KPI Doanh thu c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00e1ch th\u00e0nh c\u00e1c c\u1ea5u ph\u1ea7n \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n\n\n\n<ul>\n<li>60% doanh thu \u0111\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n\n\n\n<li>40% doanh thu \u0111\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng k\u00fd h\u1ee3p \u0111\u1ed3ng<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1ch ph\u00e2n b\u1ed5 t\u1ef7 tr\u1ecdng n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 hi\u1ec3u r\u1eb1ng doanh nghi\u1ec7p \u0111ang k\u1ef3 v\u1ecdng ph\u1ea7n l\u1edbn t\u0103ng tr\u01b0\u1edfng doanh thu \u0111\u1ebfn t\u1eeb vi\u1ec7c m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi. Nh\u1edd \u0111\u00f3, ngu\u1ed3n l\u1ef1c v\u00e0 n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c \u01b0u ti\u00ean cho ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng m\u1edbi thay v\u00ec ch\u1ee7 y\u1ebfu khai th\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu.<\/p>\n\n\n\n<p><strong>6. R\u00e0 so\u00e1t v\u00e0 t\u1ed1i \u01b0u KPI \u0111\u1ecbnh k\u1ef3<\/strong><\/p>\n\n\n\n<p>KPI kh\u00f4ng ph\u1ea3i l\u00e0 h\u1ec7 th\u1ed1ng c\u1ed1 \u0111\u1ecbnh m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c r\u00e0 so\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh theo b\u1ed1i c\u1ea3nh kinh doanh. Doanh nghi\u1ec7p n\u00ean \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3 xem c\u00e1c ch\u1ec9 s\u1ed1 KPI hi\u1ec7n t\u1ea1i c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c c\u00f3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t hay kh\u00f4ng.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5: <\/strong>\u0110\u1ea7u n\u0103m doanh nghi\u1ec7p \u0111\u1eb7t KPI tr\u1ecdng t\u00e2m l\u00e0 doanh thu t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ec3 ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, sau n\u1eeda n\u0103m, th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng khi\u1ebfn chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi t\u0103ng m\u1ea1nh v\u00e0 doanh nghi\u1ec7p chuy\u1ec3n \u01b0u ti\u00ean sang t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn t\u1eeb t\u1ec7p kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu. L\u00fac n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thay th\u1ebf ho\u1eb7c gi\u1ea3m tr\u1ecdng s\u1ed1&nbsp; KPI doanh thu t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi, \u0111\u1ed3ng th\u1eddi b\u1ed5 sung c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i nh\u01b0: t\u1ef7 l\u1ec7 t\u00e1i k\u00fd ho\u1eb7c gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-11.png\" alt=\"C\u00e1c b\u01b0\u1edbc v\u00e0 nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng KPI hi\u1ec7u qu\u1ea3\" class=\"wp-image-9682\" srcset=\"https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-11.png 800w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-11-300x188.png 300w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-11-768x480.png 768w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-11-150x94.png 150w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-11-696x435.png 696w, https:\/\/tuyendung.topcv.vn\/bai-viet\/wp-content\/uploads\/2026\/02\/image-11-672x420.png 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>C\u00e1c b\u01b0\u1edbc v\u00e0 nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng KPI hi\u1ec7u qu\u1ea3<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>M\u1ed9t h\u1ec7 th\u1ed1ng KPI r\u00f5 r\u00e0ng gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh. Tuy nhi\u00ean, gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a KPI ch\u1ec9 \u0111\u01b0\u1ee3c t\u1ea1o ra khi c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 \u0111\u1ee7 n\u0103ng l\u1ef1c tri\u1ec3n khai v\u00e0 hi\u1ec7n th\u1ef1c h\u00f3a c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00f3.<\/p>\n\n\n\n<p>N\u1ebfu doanh nghi\u1ec7p \u0111ang c\u1ea7n ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c trong giai \u0111o\u1ea1n t\u1edbi, h\u00e3y s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 tuy\u1ec3n d\u1ee5ng c\u1ee7a TopCV. V\u1edbi n\u0103ng l\u1ef1c l\u00f5i l\u00e0 c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), c\u00f9ng kho d\u1eef li\u1ec7u \u1ee9ng vi\u00ean l\u1edbn l\u00ean \u0111\u1ebfn 10.000.000+ h\u1ed3 s\u01a1, TopCV gi\u00fap doanh nghi\u1ec7p r\u00fat ng\u1eafn th\u1eddi gian tuy\u1ec3n d\u1ee5ng, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng \u1ee9ng vi\u00ean \u0111\u1ea7u v\u00e0o.<\/p>\n\n\n\n<style>\n    .gradient-button {\n      background: linear-gradient(20deg, #061a15, #00c659);\n      border: none;\n      color: white;\n      padding: 10px 30px;\n      border-radius: 25px;\n      box-shadow: 0 4px 8px rgba(0, 0, 0, 0.3);\n      transition: transform 0.3s ease-in-out;\n      cursor: pointer;\n      font-weight: bold;\n      font-family: Alexandria, sans-serif;\n      font-size: 20px;\n      text-decoration: none;\n      display: inline-block;\n    }\n\n    .gradient-button:hover {\n      transform: scale(1.1);\n    }\n\n    .button-container {\n      margin-top: 20px;\n      margin-bottom: 20px;\n      display: flex;\n            justify-content: center;\n    }\n  <\/style>\n\n\n  <div class=\"button-container\">\n    <a href=\"https:\/\/tuyendung.topcv.vn\/#service\" target=\"_blank\" class=\"gradient-button\" rel=\"noopener\">D\u1ecbch v\u1ee5 tuy\u1ec3n d\u1ee5ng c\u1ee7a TopCV<\/a>\n  <\/div>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft tr\u00ean, TopCV \u0111\u00e3 t\u1ed5ng h\u1ee3p <strong>c\u00e1c m\u1eabu KPI theo ph\u00f2ng ban <\/strong>nh\u1eb1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3. Hy v\u1ecdng r\u1eb1ng nh\u1eefng th\u00f4ng tin tr\u00ean s\u1ebd mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng v\u00e0o qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb v\u00e0 v\u1eadn h\u00e0nh. \u0110\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 <strong>t\u1ea3i mi\u1ec5n ph\u00ed b\u1ed9 m\u1eabu KPI <\/strong>b\u1eb1ng c\u00e1ch click v\u00e0o n\u00fat d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 \u0111\u1eb7c th\u00f9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng KPI th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<style>\n    .gradient-button {\n      background: linear-gradient(20deg, #061a15, #00c659);\n      border: none;\n      color: white;\n      padding: 10px 30px;\n      border-radius: 25px;\n      box-shadow: 0 4px 8px rgba(0, 0, 0, 0.3);\n      transition: transform 0.3s ease-in-out;\n      cursor: pointer;\n      font-weight: bold;\n      font-family: Alexandria, sans-serif;\n      font-size: 20px;\n      text-decoration: none;\n      display: inline-block;\n    }\n\n    .gradient-button:hover {\n      transform: scale(1.1);\n    }\n\n    .button-container {\n      margin-top: 20px;\n      margin-bottom: 20px;\n      display: flex;\n            justify-content: center;\n    }\n  <\/style>\n\n\n  <div class=\"button-container\">\n    <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1EXTrZxhl-SZ1Hpp2Wdp0mXsfoJKGnxK_kJ5z_k4LjBs\/\" target=\"_blank\" class=\"gradient-button\" rel=\"noopener\">T\u1ea2I M\u1eaaU KPI CHO C\u00c1C PH\u00d2NG BAN<\/a>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ed5ng h\u1ee3p 6 m\u1eabu KPI \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang theo t\u1eebng ph\u00f2ng ban, gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau v\u1eadn h\u00e0nh c\u1ee7a m\u1ed7i b\u1ed9 ph\u1eadn.<\/p>\n","protected":false},"author":7,"featured_media":9693,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1155,1156,1154],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[DOWNLOAD] 6 m\u1eabu 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